<![CDATA[This qualitative research aims to analyze the counter-hegemony discourse regarding the DPR RI allowance increase issue on the TikTok account @salsaerwina. The study is grounded in Teun A. van Dijk’s model of Critical Discourse Analysis, uses the purposive sampling technique, and draws on a data corpus of 10 videos published between August 26 to September 2, 2025. It categorized videos that critique power, narratives, and strength ideological storytelling. The findings identified some pillars of counter-hegemony: (1) the personalization of elite moral crises; (2) the framing of exploitation and social inequality; (3) the subversion of institutional legitimacy through satirical humor; and (4) legalistic-integrity accountability claims. Social cognition and context analysis demonstrate that multimodal texts and TikTok’s algorithmic penetration potentially facilitate the strengthening of digital citizens’ critical awareness. Furthermore, the massive interactions in the comment section show an early indication of collective mobilization in the digital realm to monitor public policy beyond mainstream media constraints. This study expands communication literature regarding alternative digital public spheres.]]>
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