<![CDATA[This study aims to analyze the integration of Segmentation, Targeting, and Positioning (STP) and the 7P Marketing Mix strategies in supporting innovative leadership at SCI Media, a digital educational media institution. This research addresses the limited number of studies that examine the integration of marketing strategy and leadership within the context of technology-based educational organizations. A descriptive qualitative approach was employed, using in-depth interviews, field observations, and internal document analysis as data collection techniques. The findings indicate that the implementation of STP strategies targeting digitally literate educators and educational institutions, combined with an adaptive application of the 7P marketing mix, directly contributes to the development of transformational and participatory leadership at SCI Media. More specifically, cloud-based product innovation, educational digital promotion, technology-driven work processes, and continuous learning-oriented human resource management were found to enhance team productivity, operational effectiveness, and organizational competitiveness. This study provides theoretical contributions by strengthening the conceptual linkage between marketing strategy and innovative leadership, as well as practical implications for digital educational institutions seeking to align marketing initiatives with leadership development in a dynamic and competitive market environment.]]>
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