Jurnal Pengabdian Kepada Masyarakat
Vol. 5 No. 2 (2026): Juni : Jurnal Pengabdian Kepada Masyarakat

Pelatihan Pemasaran Baju Murah untuk Pemberdayaan Ekonomi Kaum Wanita Gpia Sidoasri

Siong Tji Djun (Sekolah Tinggi Teologi Kadesi)
Tan Lili Wati (Sekolah Tinggi Teologi Kadesi)
Sri Rezeki (Sekolah Tinggi Teologi Kadesi)



Article Info

Publish Date
19 Jun 2026

Abstract

This community service study investigates a marketing training program implemented by theology students of STT Kadesi Bogor at the GPIA Sidoasri congregation in Sumbermanjing Wetan District, Malang Regency, East Java. The program targeted eighteen women members of the congregation to improve their economic capacity through the marketing of low-cost everyday clothing via three channels: door-to-door sales, a small storefront at the church, and online commerce through TikTok. The study applied a pre- test/post-test design evaluated using the Normalized Gain (N-Gain) method to measure changes in knowledge and skill across five indicators: marketing knowledge, selling skills, online media usage, basic financial recording, and entrepreneurial motivation. Results indicated a moderate-to-high N-Gain across all measured indicators, with an average N-Gain score of 0.656 (moderate category), and the highest individual gain in entrepreneurial motivation (0.76, high category). Sales data over the three-month period (January–March 2025) recorded a total profit of Rp1,967,500 across 345 garments sold, representing an income supplement of approximately 27–35% relative to participants' baseline household income for the most active participants. A marked sales decline in February and March was attributed to seasonal demand shifts ahead of Eid al-Fitr, as consumers redirected purchases toward formal Muslim attire. The program demonstrated that congregation-based economic empowerment rooted in a biblical theology of work, stewardship, and the dignity of labor can yield measurable and holistic socioeconomic outcomes for Christian women in rural communities.

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Journal Info

Abbrev

jpkm

Publisher

Subject

Computer Science & IT Education Languange, Linguistic, Communication & Media Public Health

Description

Penerbit Yayasan Prima Agus Teknik menerbitkan hasil-hasil kegiatan penelitian, pengajaran, pengabdian dan pemberdayaan masyarakat berupa penerapan berbagai bidang ilmu diantaranya ilmu manajemen, Teknik elektro dan Komputer, Desain Komunikasi Visual, Sosial Humaniora. Buku yang diterbitkan mulai ...