<![CDATA[Halal certification is a crucial instrument for the development of Micro, Small, and Medium Enterprises (MSMEs), particularly in the culinary sector. This study aims to evaluate the MSME development approach based on halal certification in Percut Sei Tuan District using descriptive qualitative methods. The study involved five culinary MSME actors and one halal certification facilitator as key informants, with data collected from October 2024 to January 2025. Information was collected through observation, interviews with MSMEs and halal certification facilitators, and document review. Data processing was conducted using a SWOT analysis approach to identify internal and external factors influencing the implementation of halal certification. The findings of this study indicate that MSMEs have advantages in the form of using halal raw materials and existing consumer trust, but still have weaknesses in terms of administrative understanding and limited resources. On the other hand, increasing public awareness of halal products and support from government policies can present valuable opportunities, although business competition and legal changes remain challenges. This study concludes that halal certification plays a role not only in fulfilling regulations but also as a strategic step to increase the competitiveness and sustainability of MSMEs if supported by mentoring and capacity building for business actors.]]>
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