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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Jurnal Pengabdian Masyarakat Kesosi Indonesian Journal of Islamic Economics and Finance
Nur Hamidah
Universitas Islam Negeri Sumatera Utara
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Neuroscience Nursing Public Health Social Sciences

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Strategy for Developing Halal-Certified MSMEs (Case Study of MSMEs in Percut Sei Tuan District) Nur Hamidah; Muhammad Ikhsan Harahap; Imsar Imsar
Indonesian Journal of Islamic Economics and Finance Vol. 6 No. 1 (2026)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v6i1.9772

Abstract

Halal certification is a crucial instrument for the development of Micro, Small, and Medium Enterprises (MSMEs), particularly in the culinary sector. This study aims to evaluate the MSME development approach based on halal certification in Percut Sei Tuan District using descriptive qualitative methods. The study involved five culinary MSME actors and one halal certification facilitator as key informants, with data collected from October 2024 to January 2025. Information was collected through observation, interviews with MSMEs and halal certification facilitators, and document review. Data processing was conducted using a SWOT analysis approach to identify internal and external factors influencing the implementation of halal certification. The findings of this study indicate that MSMEs have advantages in the form of using halal raw materials and existing consumer trust, but still have weaknesses in terms of administrative understanding and limited resources. On the other hand, increasing public awareness of halal products and support from government policies can present valuable opportunities, although business competition and legal changes remain challenges. This study concludes that halal certification plays a role not only in fulfilling regulations but also as a strategic step to increase the competitiveness and sustainability of MSMEs if supported by mentoring and capacity building for business actors.
Dampak Pencantuman UMKM pada Google Maps Terhadap Peningkatan Visibilitas dan Potensi Penjualan: (Studi Kasus KKN Di (Batang Kuis)) Nur Hamidah; Novi Rodiah Br Sagala; Fauziah Nasution
Jurnal Pengabdian Masyarakat Kesosi Vol. 8 No. 1 (2025): Januari: Jurnal Abdimas Kesosi
Publisher : Sekolah Tinggi Ilmu Kesehatan Kesetiakawanan Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/abdimas.v8i1.469

Abstract

The inclusion of MSMEs on Google Maps plays a crucial role in enhancing business visibility and expanding market potential. Case studies conducted on Laundry Al Ikhlas and Warung Aryo Catering in Batang Kuis demonstrate that being featured on digital maps significantly improves customer accessibility, broadens the customer base, and enhances both professionalism and consumer trust. This initiative also includes a comprehensive training program for MSME owners to effectively manage their digital business profiles. The training covers key aspects such as updating product information, operational hours, and contact details, along with creating engaging and high-quality visual content. As a result of these efforts, there has been a notable increase in customer visits and potential transactions. Moreover, business owners have gained better digital literacy, equipping them with essential skills to navigate the digital landscape. This digital transformation through Google Maps serves as a strategic solution, providing MSMEs with the tools to stay competitive and foster growth in the digital age. This initiative not only enhances the digital presence of MSMEs but also contributes to their long-term sustainability and success by opening up new opportunities for customer engagement and business expansion.
Co-Authors Fauziah Nasution Imsar, Imsar Muhammad Ikhsan Harahap Novi Rodiah Br Sagala