Feedback International Journal of Communication
Vol. 3 No. 2 (2026): June 2026

Human–AI Collaboration in Broadcast Journalism within Nigerian Public Media

Isah Sani Yusuf (Nasarawa State University)
Anthony I. Igyuve (Nasarawa State University)
Anthony Ogande (Nasarawa State University)



Article Info

Publish Date
30 Jun 2026

Abstract

The increasing adoption of artificial intelligence (AI) technologies has transformed contemporary journalism by fostering new forms of collaboration between human journalists and intelligent systems. However, empirical evidence regarding human–AI collaboration within public broadcasting institutions in developing countries remains limited. This study examines the nature, extent, and challenges of human–AI collaboration in broadcast journalism within Nigerian public media, using the News and Current Affairs Department of the Nasarawa Broadcasting Service (NBS), Lafia, as a case study. The study employed a mixed-methods research design combining quantitative and qualitative approaches. Quantitative data were collected through structured questionnaires administered to 54 journalists and production personnel, while qualitative data were obtained through in-depth interviews with six senior editorial staff and departmental managers. Data were analyzed using descriptive statistics and thematic analysis. The findings reveal that awareness of artificial intelligence technologies among journalists was relatively high, with 70.4% of respondents reporting familiarity with AI applications; however, only 29.6% had received formal AI-related training. The study further found that human–AI collaboration remained limited and task-specific, with AI primarily utilized for transcription (74.1%), translation (57.4%), audio editing (44.4%), and content summarization (38.9%), while editorial decision-making remained under human control. Organizational and professional barriers, including inadequate training (42.6%), insufficient technological infrastructure (29.6%), ethical concerns (18.5%), and limited institutional support (9.3%), significantly constrained AI integration.

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Journal Info

Abbrev

fijc

Publisher

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

The focus and scope of FIJC include, but are not limited to, areas such as media ethics and responsibility, journalism studies and media practices, political communication and public opinion, intercultural and cross-cultural communication, health communication and public health campaigns, ...