Anthony I. Igyuve
Nasarawa State University

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Human–AI Collaboration in Broadcast Journalism within Nigerian Public Media Isah Sani Yusuf; Anthony I. Igyuve; Anthony Ogande
Feedback International Journal of Communication Vol. 3 No. 2 (2026): June 2026
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v3i2.265

Abstract

The increasing adoption of artificial intelligence (AI) technologies has transformed contemporary journalism by fostering new forms of collaboration between human journalists and intelligent systems. However, empirical evidence regarding human–AI collaboration within public broadcasting institutions in developing countries remains limited. This study examines the nature, extent, and challenges of human–AI collaboration in broadcast journalism within Nigerian public media, using the News and Current Affairs Department of the Nasarawa Broadcasting Service (NBS), Lafia, as a case study. The study employed a mixed-methods research design combining quantitative and qualitative approaches. Quantitative data were collected through structured questionnaires administered to 54 journalists and production personnel, while qualitative data were obtained through in-depth interviews with six senior editorial staff and departmental managers. Data were analyzed using descriptive statistics and thematic analysis. The findings reveal that awareness of artificial intelligence technologies among journalists was relatively high, with 70.4% of respondents reporting familiarity with AI applications; however, only 29.6% had received formal AI-related training. The study further found that human–AI collaboration remained limited and task-specific, with AI primarily utilized for transcription (74.1%), translation (57.4%), audio editing (44.4%), and content summarization (38.9%), while editorial decision-making remained under human control. Organizational and professional barriers, including inadequate training (42.6%), insufficient technological infrastructure (29.6%), ethical concerns (18.5%), and limited institutional support (9.3%), significantly constrained AI integration.
Public Perception of Strategic Communication and Management Practices in Nigeria’s Telecommunication Industry Gbamwuan Ngumimi Winnie; Anthony I. Igyuve; Irma Suryani Siregar
Feedback International Journal of Communication Vol. 2 No. 4 (2025): December 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i4.238

Abstract

Strategic communication and management practices play a critical role in shaping public perception, trust, and organizational sustainability, particularly in highly competitive service industries. In Nigeria’s liberalized telecommunication sector, subscribers increasingly evaluate firms not only based on service performance but also on communication strategies and socio-cultural engagement. This study adopted a mixed-methods research design combining a survey of 169 telecommunication subscribers and 30 in-depth interviews conducted in Abuja, Nigeria. Quantitative data were analyzed using descriptive statistics, while qualitative data were examined through thematic analysis to capture interpretive insights into public perception. The findings indicate high public awareness of strategic communication practices, with 89% of respondents recognizing deliberate management strategies. Customer service satisfaction was reported by 62% of subscribers, while 86% agreed that CSR and socio-cultural initiatives positively influence perception. Additionally, 86% of respondents indicated that satisfaction motivates them to promote telecommunication services through interpersonal communication. The results demonstrate that subscribers actively interpret strategic communication, customer service encounters, and CSR initiatives as indicators of organizational credibility and commitment. Strategic communication, service quality, and CSR operate as interconnected management practices that shape trust, reputation, and advocacy behavior within Nigeria’s telecommunication industry.