<![CDATA[This community service initiative aimed to enhance the economic capacity of marine fish processing MSMEs in Ampenan District, Mataram City, through business management training and mentoring. A participatory and quantitative-descriptive approach was employed, focusing on analyzing cost structures, revenue, income, and business efficiency, as well as increasing product value-added. The project partners were MSMEs producing pindang tongkol (steamed mackerel tuna) and dendeng (fish jerky/locally known as lanter) in the Ampenan Tengah Urban Village. Implementation methods included an initial survey (pre-test), training on production and financial management, technical mentoring on processing and packaging, and a final evaluation (post-test). The results demonstrated an improved understanding of cost efficiency among partners, reflected in the rise of the average R/C ratio from 1.42 to 1.68. Furthermore, skills in product diversification and packaging improved, contributing to a 25% increase in the partners' average net income. Overall, this program successfully demonstrated that strengthening production, optimizing cost efficiency, and enhancing product value-added are effective strategies for boosting the competitiveness and welfare of coastal MSMEs.]]>
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