<![CDATA[This study aims to analyze: (1) the influence of social media on the consumptive behavior of grade X students at SMA Negeri 1 Gedong Tataan, (2) the influence of peers on the consumptive behavior of grade X students, (3) the influence of economic literacy on the consumptive behavior of grade X students, and (4) the simultaneous influence of social media, peers, and economic literacy on the consumptive behavior of grade X students at SMA Negeri 1 Gedong Tataan. The research uses a descriptive-verificative method with an ex post facto and survey approach. The population consisted of 352 students, with a sample of 187 students selected through probability sampling using the simple random sampling technique. Data were collected through questionnaires, and hypothesis testing was conducted using the t-test and F-test with the SPSS program. The results show that: (1) social media influences students' consumptive behavior, (2) peers influence students' consumptive behavior, (3) economic literacy influences students' consumptive behavior, and (4) social media, peers, and economic literacy simultaneously influence the consumptive behavior of grade X students at SMA Negeri 1 Gedong Tataan in the 2023/2024 academic year]]>
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