International Journal of Educational and Life Sciences (IJELS)
Vol. 3 No. 1 (2025): January 2025

The Influence of Hedonic Motivation, Store Atmosphere and Positive Emotion on Consumer Impulse Buying

Hasanudin Alfahri (Universitas Djuanda Bogor)
Endang Silaningsih (Universitas Djuanda Bogor)
Yulianingsih (Universitas Djuanda Bogor)

Article Info

Publish Date
13 Jan 2025

Abstract

This study aims to determine the effect of hedonic motivation, store atmosphere and positive emotion on consumer impulse buying. This study is a quantitative study with a survey method. The population in this study were consumers of the Nako Kuntum coffee cafe who had made at least one purchase. The results of this study indicate that: (1) Hedonic Motivation does not have a positive effect on impulse buying. (2) Store atmosphere does not have a positive effect on impulse buying. (3) Positive emotion has a positive effect on impulse buying.

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
International Journal of Educational and Life Sciences (IJELS)
Website

Abbrev

ijels

Publisher

MULTITECH PUBLISHER

Subject

Religion Humanities Public Health Social Sciences Other

Description

International Journal of Educational and Life Sciences (IJELS) is an international online multidisciplinary journal published monthly by Multitech Publisher. The aim of IJELS is to publish peer-reviewed review articles, research articles, and short communications in the rapidly developing field of ...