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All Journal International Journal of Educational and Life Sciences (IJELS)
Hasanudin Alfahri
Universitas Djuanda Bogor
Religion Humanities Public Health Social Sciences Other

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The Influence of Hedonic Motivation, Store Atmosphere and Positive Emotion on Consumer Impulse Buying Hasanudin Alfahri; Endang Silaningsih; Yulianingsih
International Journal of Educational and Life Sciences Vol. 3 No. 1 (2025): January 2025
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijels.v3i1.94

Abstract

This study aims to determine the effect of hedonic motivation, store atmosphere and positive emotion on consumer impulse buying. This study is a quantitative study with a survey method. The population in this study were consumers of the Nako Kuntum coffee cafe who had made at least one purchase. The results of this study indicate that: (1) Hedonic Motivation does not have a positive effect on impulse buying. (2) Store atmosphere does not have a positive effect on impulse buying. (3) Positive emotion has a positive effect on impulse buying.
Co-Authors Endang Silaningsih Yulianingsih