Pemberdayaan UMKM Putri Wali sebagai Upaya Peningkatan Ekonomi Masyarakat di Karimunjawa

Nor Hidayati (Program Studi Teknik Sipil, Fakultas Sains dan Teknologi, Universitas Islam Nahdlatul Ulama Jepara)
Harminto Mulyo (Program Studi Teknik Informatika, Fakultas Sains dan Teknologi, Universitas Islam Nahdlatul Ulama Jepara)
Santi Andriyani (Program Studi Pendidikan Bahasa Inggris, Fakultas Tarbiyah dan Ilmu Keguruan, Universitas Islam Nahdlatul Ulama Jepara)
Fariza Yulia Kartika Sari (Program Studi Ilmu Gizi, Fakultas Kesehatan, Universitas Muhammadiyah Kudus)
Danang Mahendra (Program Studi Sistem Informasi, Fakultas Sains dan Teknologi, Universitas Islam Nahdlatul Ulama Jepara)
Satria Badruzzaman (Program Studi Teknik Sipil, Fakultas Sains dan Teknologi, Universitas Islam Nahdlatul Ulama Jepara)

Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi
Vol 5, No 2: August 2026

The development of coastal-based MSMEs in Karimunjawa still faces challenges in production management, product quality, and digital marketing, which limit business competitiveness and market expansion. This community service program aimed to improve the production capacity, business management, and digital marketing skills of Putri Wali MSME, a women-based fish processing business in Karimunjawa. The program employed a participatory mentoring approach involving 25 participants through program socialization, training on fish-based product innovation, implementation of Good Manufacturing Practices (GMP) and Occupational Health and Safety (OHS) standards, assistance in smart packaging development, and digital marketing training. The results showed significant improvements in participants’ technical and managerial capacities, including enhanced skills in fish processing, better understanding of hygienic production practices, improved product packaging quality, and increased utilization of digital media for promotion and sales. Evaluation results indicated an average achievement rate of 94.5%, reflecting the effectiveness of the training and mentoring activities. The program contributed to strengthening the sustainability and competitiveness of Putri Wali MSME while supporting the economic empowerment of coastal communities through local resource-based business development.