<![CDATA[This study examines the contribution of Micro, Small, and Medium Enterprise (MSME) development in the Pantai Lariti tourist area, Soro Village, Bima Regency, to improving the local community’s economy. This research employed a descriptive qualitative approach, with data collected through observation, in-depth interviews, and documentation. The results show that MSME development in the Pantai Lariti tourist area has a positive impact on the community’s economy. This contribution is reflected in the increased income of business actors, the creation of new employment opportunities, and the growth of local economic activities around the tourist area. Nevertheless, MSME actors still face several obstacles, such as limited capital, lack of training and business mentoring, suboptimal access to marketing, and limited supporting infrastructure. Therefore, MSME development strategies should be directed toward strengthening the capacity of business actors, expanding access to capital, improving product innovation, implementing entrepreneurship training, and utilizing digital marketing. This study emphasizes that collaboration among the government, the community, and MSME actors is an important factor in supporting business sustainability and optimizing the role of MSMEs in the local economy of coastal tourism areas.]]>
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