<![CDATA[The customer loyalty of Islamic banks in Indonesia is quite high, despite their market share being only 7.72%. It implies that allegiance is not solely based on religious matching. The purpose of this research is to analyze the effect of religious moderation as inclusive religiosity, service quality, social value, and price on customer loyalty mediated by brand trust and satisfaction which are formulated in ten hypotheses. Yes, it fills some gaps: in previous studies, the geographical range has been quite narrow, they have depended on stringent religiosity measures, and few of them provided systematic evidence for their conclusion that Islamic religious college lecturers shape opinion. Employing a quantitative methodology and conducting structural equation modeling analysis on 257 faculty from representative universities in eight provinces, the findings reveal that brand trust is much more than satisfaction, as it constitutes loyalty. More surprisingly, this research found that religious moderation has very little positive effect on brand trust and also a negative impact in relation to satisfaction. Whereas price, service quality, and social value have a positive effect on both mediation variables. These findings reaffirm the distinct power of deep brand trust over any one boilerplate religious strategy or price war.]]>
Copyrights © 2026
