Development of the Energy Equity Epic Beef Cattle Fattening Business (Sengkang), Gilireng Subdistrict, Wajo Regency, South Sulawesi

Irma (Program Studi Teknologi Pakan Ternak, Jurusan Teknologi Industri Pertanian, Politeknik Negeri Tanah Laut, Tanah Laut, Indonesia)
Muallim (Jurusan Ilmu Administrasi, Universitas Negeri Makassar, Makassar, Indonesia)
Irna (Program Studi Ilmu dan Teknlologi Peternakan, Fakultas Peternakan, Universitas Hasanuddin, Makassar, Indonesia)
Abdul Muta Ali (Program Studi Teknologi Pakan Ternak, Jurusan Teknologi Industri Pertanian, Politeknik Negeri Tanah Laut, Tanah Laut, Indonesia)

Tarjih: Agribusiness Development Journal
Vol. 6 No. 01 (2026): VOLUME 06, NOMOR 01, JUNI 2026

This study aims to formulate development strategies for the beef cattle fattening business at Energy Equity Epic (Sengkang), Gilireng District, Wajo Regency, South Sulawesi, using the SWOT analysis approach. Despite having strong potential, the business still faces internal challenges such as low farmer knowledge and limited public interest, as well as external threats like market competition and minimal government intervention. The analysis results indicate that SO, WO, ST, and WT strategies can be applied to optimize strengths, seize opportunities, minimize weaknesses, and address threats. WO and WT strategies focus on improving human resource capacity and public awareness, while SO and ST strategies emphasize the use of CSR funding, collaboration with academics, and strengthening market competitiveness. With the proper implementation of these strategies, the cattle fattening business is expected to improve productivity, expand its market, and contribute to national food security.