Journal of Innovative and Creativity
Vol. 6 No. 2 (2026)

Gastrodiplomacy in Representing Local Culinary Identity: A Case Study of Senja Eatery in Labuan Bajo

Yulianus Janur (eLBajo Commodus Polytechnic)
Yohana Etheldreda Ine Dae (eLBajo Commodus Polytechnic)
Andriano Calrinto Mami (eLBajo Commodus Polytechnic)
I Wayan Duartha (eLBajo Commodus Polytechnic)



Article Info

Publish Date
12 Jul 2026

Abstract

This study examines how Senja Eatery, a culinary business in Labuan Bajo, West Manggarai, implements gastrodiplomacy as a cultural diplomacy strategy to represent local culinary identity. Using a qualitative approach with participatory observation, semi-structured interviews, and documentation, the research reveals three main findings. First, Senja Eatery successfully builds a strong experiential branding through an instagramable semi-outdoor concept that leverages the natural sunset moment. Second, the kitchen team acts as cultural actors who maintain the authenticity of local ingredients and traditional cooking techniques (marination, smoking for Se'i menu) while negotiating taste adaptations for international tourists. Third, the menu Nasi Campur Manggarai, Lomak, Sayur Watulangkas, Lumpia Melo, and Sopihito explicitly embeds local geographical names and social values, functioning as a medium for cultural promotion. However, a gap exists in written storytelling: the menu book remains standard and has not optimally leveraged the gastronomy narrative potential. This study contributes theoretically to micro-level gastrodiplomacy literature involving non-state actors in tourism destinations.

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Journal Info

Abbrev

joecy

Publisher

Subject

Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Description

Journal of Innovative and Creatifity (JOECY) publishes research articles in the field of education which report empirical research on topics that are significant across educational contexts, in terms of design and findings. The topic could be in curriculum, teaching learning, evaluation, quality ...