Abstract The Jempol Manis program, an innovative mobile E-KTP recording service at vocational schools in rural Kalimantan Selatan, faces an accessibility paradox: bringing civil registry services closer to productive-age students while hindered by low participation due to weak coordination and technical constraints. This qualitative case study aims to describe service effectiveness at two Amuntai Tengah vocational high schools and identify supporting-inhibiting factors from participants' experiential perspectives. Through triangulation of in-depth interviews, participatory observation, and document analysis with 13 informants (students, teachers, Dukcapil officers), data were thematically analyzed following the Miles & Huberman model using Campbell J.P.'s effectiveness theory lens. Findings reveal "moderately effective" performance characterized by simple procedures and school schedule compatibility strengths, but limited by absent formal SOPs, VPN network disruptions, and students' minimal administrative awareness. Participants' narratives highlight effectiveness as a social construction of operational trust among stakeholders rather than mere infrastructure. Theoretically, the study enriches rural public service understanding through qualitative perspectives; practically recommends detailed SOPs, quarterly scheduling, and curricular socialization opening further exploration into digital identity literacy among rural Generation Z in Indonesia. Keyword: service effectiveness, Jempol Manis, E-KTP
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