Indo Green Journal
Vol. 4 No. 3 (2026): Green 2026

Hubungan Antara Digital Content Marketing Tiktok @Quezelyhere dengan Minat Beli Gen Z di Kota Bekasi

Azzahra Raudatun Nissa (Universitas Bina Sarana Informatika, Indonesia)
Sari Ekowati (Universitas Bina Sarana Informatika, Indonesia)

Article Info

Publish Date
10 Jul 2026

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan dan pengaruh antara Digital Content Marketing akun TikTok @quezelyhere terhadap Minat Beli Generasi Z di Kota Bekasi. Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan pendekatan asosiatif. Pengumpulan data dilakukan melalui penyebaran kuesioner kepada 105 responden Gen Z yang ditentukan menggunakan teknik purposive sampling. Data dianalisis menggunakan uji korelasi Pearson Product Moment dan analisis regresi linear sederhana melalui program SPSS. Hasil analisis korelasi menunjukkan nilai koefisien korelasi

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Journal Info
Indo Green Journal
Website

Abbrev

green

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

Description

Indo Green Journal is published by Faculty of Teacher Training and Education, Universitas Pahlawan Tuanku Tambusai in helping academics, researchers, and practitioners to disseminate their research results. Indo Green Journal is a blind peer-reviewed journal dedicated to publishing quality research ...