JEBD
Vol. 4 No. 1 (2026): Juli - September

Pengaruh Pemanfaatan Artificial Intelligence (AI) Learning Tools Terhadap Motivasi Belajar Intrinsik Mahasiswa Universitas Pamulang

Dea Karolina (Universitas Pamulang)
Dwi Yulianto (Universitas Pamulang)
Muhammad Rosyid Rafiudin (Universitas Pamulang)
Kartika Johar Ngafisah (Universitas Pamulang)
Ria Aulia (Universitas Pamulang)



Article Info

Publish Date
18 Jul 2026

Abstract

This study examines the effect of utilizing Artificial Intelligence (AI) Learning Tools on the intrinsic learning motivation of students at Universitas Pamulang. AI Learning Tools such as ChatGPT, Google Gemini, and Microsoft Copilot are increasingly used by students to support academic activities, yet their influence on intrinsic motivation remains underexplored, particularly within the Indonesian higher education context. This study employs a quantitative approach with a survey method, grounded in the Technology Acceptance Model (TAM) and Self-Determination Theory (SDT). Data were collected from 100 students of Universitas Pamulang across five faculties who actively use AI Learning Tools, selected through purposive sampling, and analyzed using simple linear regression with IBM SPSS. The results indicate that the utilization of AI Learning Tools has a positive and significant effect on students' intrinsic learning motivation (B = 0.150; t = 5.372; p = 0.000), with the regression equation Y = 8.285 + 0.150X and a coefficient of determination (R²) of 0.227, meaning AI Learning Tools utilization explains 22.7% of the variance in intrinsic learning motivation, while the remaining 77.3% is influenced by other factors outside the model. These findings confirm the relevance of TAM and SDT in explaining how perceived ease of use and usefulness of AI technology can foster students' autonomous, competence-driven learning motivation.

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Journal Info

Abbrev

jebd

Publisher

Subject

Economics, Econometrics & Finance Engineering

Description

Jurnal Ekonomi dan Bisnis Digital (JEBD) E-ISSN : 3025-6429 is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. JEBD provides an outlet for the ...