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Dwi Yulianto
Universitas Pamulang
Economics, Econometrics & Finance Engineering

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Pengaruh Pemanfaatan Artificial Intelligence (AI) Learning Tools Terhadap Motivasi Belajar Intrinsik Mahasiswa Universitas Pamulang Dea Karolina; Dwi Yulianto; Muhammad Rosyid Rafiudin; Kartika Johar Ngafisah; Ria Aulia
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.4920

Abstract

This study examines the effect of utilizing Artificial Intelligence (AI) Learning Tools on the intrinsic learning motivation of students at Universitas Pamulang. AI Learning Tools such as ChatGPT, Google Gemini, and Microsoft Copilot are increasingly used by students to support academic activities, yet their influence on intrinsic motivation remains underexplored, particularly within the Indonesian higher education context. This study employs a quantitative approach with a survey method, grounded in the Technology Acceptance Model (TAM) and Self-Determination Theory (SDT). Data were collected from 100 students of Universitas Pamulang across five faculties who actively use AI Learning Tools, selected through purposive sampling, and analyzed using simple linear regression with IBM SPSS. The results indicate that the utilization of AI Learning Tools has a positive and significant effect on students' intrinsic learning motivation (B = 0.150; t = 5.372; p = 0.000), with the regression equation Y = 8.285 + 0.150X and a coefficient of determination (R²) of 0.227, meaning AI Learning Tools utilization explains 22.7% of the variance in intrinsic learning motivation, while the remaining 77.3% is influenced by other factors outside the model. These findings confirm the relevance of TAM and SDT in explaining how perceived ease of use and usefulness of AI technology can foster students' autonomous, competence-driven learning motivation.
Peran Kenyamanan Lahan Parkir dan Kualitas Pelayanan terhadap Minat Konsumen Membagikan Pengalaman di Media Sosial pada Umkm Kuliner Warung Miendo Srawung Dea Karolina; Dwi Yulianto; Melinda Maulinda; Mochamad Kiki Apriliandi; Noviana Roman Denisyah; Nunu Maria
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of digital technology and social media has changed consumer behavior in sharing experiences after visiting a business. This qualitative descriptive study examines the role of parking lot comfort and service quality in encouraging consumers to share their experiences on social media at Warung Miendo Srawung, a culinary MSME. Data were collected through direct observation, in-depth interviews, and documentation involving ten consumer informants who had visited the outlet at least twice within the last three months. The results show that comfortable, safe, and accessible parking facilities create a positive first impression, while friendly, fast, and responsive service builds customer satisfaction. Both factors work synergistically: consumers who are satisfied with both parking comfort and service quality are more likely to share photos, reviews, and recommendations on platforms such as Instagram, Facebook, TikTok, and WhatsApp. These findings suggest that culinary MSMEs need to manage both physical facilities and service quality comprehensively to maximize digital promotion through electronic word of mouth.
Co-Authors Dea Karolina Kartika Johar Ngafisah Melinda Maulinda Mochamad Kiki Apriliandi Muhammad Rosyid Rafiudin Noviana Roman Denisyah Nunu Maria Ria Aulia