Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Vol 4 No 1 (2026): Juli - September

Digitalisasi Media Promosi UMKM melalui Perancangan Website Company Profile Kopi Azol

Endah Rahayu (Politeknik Negeri Padang)
Gina Nofa Lisa (Politeknik Negeri Padang)
Ressi Illahi (Politeknik Negeri Padang)
Zulfitri Yani (Politeknik Negeri Padang)
Sularno (Universitas Dharma Andalas)



Article Info

Publish Date
08 Jul 2026

Abstract

The rapid advancement of digital technology has fundamentally transformed business practices, creating both opportunities and challenges for Micro, Small, and Medium Enterprises (MSMEs). Kopi Azol, a local coffee shop MSME in Padang City, West Sumatra, demonstrated extraordinary resilience after surviving fire and flood disasters, yet lacked a formal digital presence in the form of an official website. This community service activity, conducted through the Project-Based Learning (PBL) framework of the Web Design course at Politeknik Negeri Padang, aimed to design and develop a professional company profile website for Kopi Azol. The method encompassed field observation, structured interviews, needs analysis, UI/UX-based website design using the SITE123 platform, implementation, and evaluation. The resulting website, accessible at http://6a1eb0ebb24f0.site123.me/, features seven key sections: Home, Video Profile, About, Menu, Services, Testimonials, and Contact, integrated with WhatsApp, Instagram, and Google Maps. The website strengthens Kopi Azol's digital branding, broadens its market reach, and enhances consumer trust. This initiative demonstrates that academic-community collaboration through PBL can produce measurable digital solutions for local MSMEs.

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Journal Info

Abbrev

jipm

Publisher

Subject

Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) merupakan jurnal pengabdian kepada masyarkat yang diterbitkan oleh CV.INDONESIA dengan Nomor Registrasi ISSN : 3026-1163 (Online). Terbit pertama kali bulan Juni 2023, dan diterbitkan 2 kali dalam setahun yaitu pada bulan (Juni dan Desember). Setiap ...