Journal of Education Psychology and Social Development
Vol 2, No 1 (2026): June 2026

Ecological Knowledge Management and Creative Economy Upgrading of Krajood Products in Phru Khuan Khreng, Thailand

Boonchat Mekkaeo (Petcharik Demonstration School, Thailand)
Anucha Thaisanong (Petcharik Demonstration School, Thailand)
Nattanicha Homgate (Petcharik Demonstration School, Thailand)
Nannapat Prompetch (Petcharik Demonstration School, Thailand)
Khemmathat Suwanmanee (Petcharik Demonstration School, Thailand)



Article Info

Publish Date
30 May 2026

Abstract

This in-depth qualitative case study investigates the dynamics of ecological knowledge management and the creative upgrading of Krajood handicrafts in the Phru Khuan Khreng wetland, Nakhon Si Thammarat. The research aims to explore how indigenous wisdom adapts to contemporary economic pressures while maintaining its ecological integrity. Data were collected through in-depth interviews with five local sages, participant observations of two community enterprises, and focus group discussions with three interdisciplinary experts. The findings reveal three pivotal dynamics: (1) Upstream Ecological Wisdom, specifically the "mud-soaking" technique which utilizes specific geological attributes as a natural fiber conditioner; (2) Midstream Technological Transition, where motorized machinery is integrated with "tacit knowledge" to enhance production efficiency without compromising traditional quality; and (3) Downstream Creative Management, utilizing identity-based storytelling and cross-material design to enter premium markets. From an educational psychology perspective, these dynamics represent a robust Community of Practice and a form of Situated Learning, where intergenerational knowledge is transmitted through social participation and ecological interaction. The study concludes that the structural adaptation of this wisdom system is essential for sustainable social development, fostering community resilience and the preservation of cultural capital within the global creative economy. The results offer a framework for integrating indigenous knowledge into place-based education and community-driven innovation.

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Journal Info

Abbrev

JEPSI

Publisher

Subject

Humanities Education Other

Description

Educational Psychology — theories and applications of psychology in education that influence teaching and learning processes. Social Development in Education — the influence of school-based social dynamics on individual development in society. Student Psychological Well-Being Management — the ...