International Journal of Entrepreneurship, Business, and Creative Economy
Vol. 6 No. 2 (2026): July

Entrepreneurial Leadership Challenges in a Project-Based Wellness Business: A Qualitative Case Study of Yogashala’s Organizational Development

Fazira Rizqy Alfitri (Sekolah Tinggi Ilmu Ekonomi Surakarta)
Aditya Liliyan (Sekolah Tinggi Ilmu Ekonomi Surakarta)
Agata Safira Prahmayuda (Sekolah Tinggi Ilmu Ekonomi Surakarta)



Article Info

Publish Date
29 Jul 2026

Abstract

This study examines the application of entrepreneurial leadership in the context of organizational development at the Yogashala wellness business. It is motivated by the phenomenon of young-generation leadership, which tends to be adaptive and innovative but often faces challenges in terms of planning and organizational coordination. A qualitative approach using a case study design was employed to gain an in-depth and contextual understanding of these leadership dynamics. Data were collected through interviews, direct observation, and document analysis involving the business owner of Yogashala. The research findings reveal that entrepreneurial leadership at Yogashala is reflected in the leaders’ ability to design innovative programs, identify market opportunities, and develop wellness concepts responsive to community needs. A flexible and collaborative leadership style has proven effective in fostering active team member participation. However, the tendency to prioritize innovation and speed of execution has not been balanced with systematic planning, leading to issues such as internal miscommunication, ineffective coordination, and operational obstacles. The study concludes that organizational sustainability requires balancing the flexibility of entrepreneurial leadership with the strengthening of transformational leadership to ensure a more structured and sustainable direction for business development.

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Journal Info

Abbrev

ijebce

Publisher

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Topic included in the journal are: Entreprenuship spesific topic cover but not limited to: Strategic dimensions of growth, The entrepreneur as manager of a growing company, Financing company growth, Internationalization and growth, The acquisitions process of a growing company, Teaching ...