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All Journal Jurnal Manajemen Bisnis Journal of Research in Business, Economics, and Education Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Terapan Ilmu Manajemen dan Bisnis (JTIMB) Jurnal Pijar : Studi Manajemen dan Bisnis International Journal of Entrepreneurship, Business, and Creative Economy Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) Jurnal Ilmiah Ekonomi dan Manajemen IQRAR: Jurnal Akuntansi, Manajemen & Ekonomi Syariah
Aditya Liliyan
Sekolah Tinggi Ilmu Ekonomi Surakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Public Health Social Sciences Other

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Entrepreneurial Marketing dan Trust Terhadap Marketing Performance Aditya Liliyan
Jurnal Manajemen dan Bisnis Vol 17 No 4 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (319.494 KB) | DOI: 10.38043/jmb.v17i4.2714

Abstract

The purpose of this research is to determine the level of entrepreneurial marketing and trust carried out by SMEs and to contribute to literature and conceptual models on the effect of entrepreneurial marketing and trust on marketing performance. The sample in this study were SMEs in the handicraft sector in Rembang, Central Java. The number of samples studied was 200 samples. The sampling technique used purposive sampling. The sample criteria are SMEs that have been running a business for at least 3 (three) years. This is because in measuring the dimensions of marketing performance there are several indicators of the level of achievement of marketing performance each year, at least for a minimum of 3 years it can be seen the marketing performance of these SMEs. Data analysis using multiple regression modeling. The results show that entrepreneurial marketing has a significant effect on marketing performance, trust has a significant effect on marketing performance, entrepreneurial marketing and trust simultaneously have a significant effect on marketing performance.
The Effect of Entrepreneurial Marketing on Marketing Performance in SMEs Aditya Liliyan
Journal of Research in Business, Economics, and Education Vol. 2 No. 6 (2020): December Edition
Publisher : Kusuma Negara Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to determine the level of entrepreneurial marketing carried out by SMEs and to contribute to literature and conceptual models on the effect of entrepreneurial marketing on marketing performance. The sample in this study were SMEs in the handicraft sector in Rembang, Central Java. The number of samples studied was 200 samples. The sampling technique used purposive sampling. The sample criteria are MSMEs that have been running a business for at least 3 (three) years. This is because in measuring the dimensions of marketing performance there are several indicators of the level of achievement of marketing performance each year, at least for a minimum of 3 years it can be seen the marketing performance of these SMEs. Data analysis using regression modeling. The results showed that entrepreneurial marketing has an effect and is significant on SMEs marketing performance handicraft sector in Rembang.
Pengaruh E-WOM, Fasilitas, Daya Tarik Wisata, dan Harga terhadap Minat Berkunjung Taman Satwa Taru Jurug Heny Setyowati; Aditya Liliyan
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 5 No. 1 (2022)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v5i1.44773

Abstract

Penelitian ini bertujuan mengetahui dan menganalisis pengaruh dari E-WOM, fasilitas, daya tarik wisata dan harga atas minat berkunjung di Taman satwa taru jurug Solo. Kota Solo dikenal menjadi kota akan penuh budaya dan memiliki ikonik yaitu sungai Bengawan Solo, sehingga memiliki banyak wisatawan untuk berkunjung ke Solo. Salah satu tempat wisata di Solo yang banyak diminati oleh wisatawan adalah Taman satwa taru jurug. Penelitian menggunakan analisa data pengujian regresi linier berganda dan pengolahan data program SPSS versi 21. Teknik sampel penelitian ini yaitu non-probability sampling metode purposive sampling, dengan mempergunakan ukuran sampel dengan jumlah 100 responden serta penyebaran kuesioner secara online. Hasil penelitian ini didapatkan bahwa E-WOM, fasilitas dan harga berpengaruh secara positif signifikan, namun daya tarik wisata memiliki pengaruh yang positif tidak signifikan terhadap minat berkunjung di Taman Satwa Taru Jurug . saran yang diberikan dalam riset ini, sebaiknya membuat variasi harga tiket pada event tertentu yang diadakan oleh pengelola, karena akan dapat berdampak pada proses pemasaran yang dilakukan oleh konsumen. Fasilitas yang diberikan untuk pengunjung dapat semakin ditingkatkan, sehingga apabila perusahaan semakin membuat variasi harga, meningkatkan fasilitas bagi pengunjung maka akan dapat meningkatkan daya tarik wisata dari Taman Satwa Taru Jurug.
PENGARUH DAYA TARIK WISATA, AKSESIBILITAS, FASILITAS, DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN DI UMBUL PONGGOK Umi Nurchomariyah; Aditya Liliyan
Jurnal Pijar Vol 1 No 3 (2023): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

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Abstract

This studies changed into achieved with the purpose of examining the affect of elegance, accessibility, facility and word of mouth on vacationers' travelling decisions at Umbul Ponggok. Non-probability sampling became used as a sampling technique, the use of a purposive sampling method. a complete of 100 traffic to the Umbul Ponggok traveller appeal had been used as samples inside the observe. using primary facts and information series techniques by means of dispensing questionnaires, the usage of multiple linear regression as information analysis with SPSS model 26 software tools to technique information. The effects showed that vacationer enchantment did now not drastically affect the choice to go to vacationers at Umbul Ponggok. Accessibility has a substantial impact on the selection to visit vacationers at Umbul Ponggok. facility do no longer notably affect the decision to visit vacationers at Umbul Ponggok. word of mouth has a great effect on the decision to go to tourists at Umbul Ponggok. traveler attraction, accessibility, facility, and word of mouth together significantly have an effect on the decision to visit travelers at Umbul Ponggok
Analisis Persepsi Konsumen terhadap Penggunaan Aplikasi Mobile JKN Andhi Febisatria; Aditya Liliyan
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.976

Abstract

Kemajuan teknologi mendorong masyarakat untuk bisa hidup berdampingan dengan teknologi. BPJS Kesehatan selaku penyedia layanan asuransi kesehatan menciptakan aplikasi Mobile JKN untuk mempermudah layanan BPJS Kesehatan.Penelitian ini merupakan penelitian kualitatif yang bertujuan untuk menilai bagaiamana pendapat masyarakat dan juga persepsi masyarakat dari sudaut pandang Technology Accepatnce Model (TAM) Hasil penelitian ini menemukan bahwa persepsi kemudahan dalam penggunaan aplikasi dinilai masih belum memuaskan, ditandai dengan banyaknya keluhan masyarakat mengenai fitur dan performa dari aplikasi. Temuan dari penelitian ini memberikan saran dan implikasi bagi penyedia layanan BPJS Kesehatan dan juga pengembang dari aplikasi Mobile JKN.
Pemanfaatan Google Maps di UMKM Sarung Tenun Nurul di Dibal, Boyolali Aditya Liliyan; Andhi Febrisatria; Divandra Putri Etaprisastia; Siska Ambarsari
Jurnal Pengabdian Masyarakat STIE Surakarta Vol 3 No 1 (2024): Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/dimaseta.v3i1.86

Abstract

Perkembangan dunia bisnis semakin ketat, pelaku usaha perlu meamfaatkan berbagai strategi dalam hal pemasaran salah satunya menggunakan pemasaran digital. Pengabdian ini dilakukan kepada UMKM Sarung Tenun Nurul yang berlokasi di Dibal, Boyolali. Kegiatan pengabdian dilakungan dengan pemaksimalan penggunaan google maps dalam dunias usaha. Metode yang dilakukan adalah observasi, diskusi, dan pendampingan pembuatan google maps usaha. Temuan dilapangan belumterdaftarnya usaha UMKM Sarung Tenun Nurul dalam google maps.
THE EFFECT OF EXPERIENTIAL MARKETING ON WORD OF MOUTH WITH CUSTOMER SATISFACTION AS A MEDIATION VARIABLE (CASE STUDY AT SRIVIJAVA COFFEE) Aditya Liliyan; Fahmi Rizka Luqmana
Jurnal Terapan Ilmu Manajemen dan Bisnis Vol 8 No 1 (2025): JTIMB | Juni 2025
Publisher : Program Studi Magister Manajemen Universitas Advent Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58303/qnj5x825

Abstract

This study aims to analyze the effect of experiential marketing on word of mouth, with customer satisfaction as a mediating variable, in the context of Srivijava Coffee consumers. The research is based on the importance of customer experience in shaping satisfaction and encouraging positive communication behavior among consumers. A quantitative research method was employed using Structural Equation Modeling (SEM), with primary data collected through questionnaires distributed to 100 respondents. Data analysis was conducted using R software with the Maximum Likelihood estimation method. The results show that experiential marketing has a positive and significant effect on customer satisfaction, with a standardized estimate value of 0.738. Furthermore, customer satisfaction significantly influences word of mouth (0.349), and experiential marketing also has a direct impact on word of mouth (0.464). These findings indicate that customer satisfaction partially mediates the relationship between experiential marketing and word of mouth. The R-squared values of 0.544 for customer satisfaction and 0.576 for word of mouth demonstrate that the model has a strong explanatory power for the dependent variables. The model fit indices also indicate a good fit, with CFI = 0.973, TLI = 0.969, RMSEA = 0.046, and SRMR = 0.044. The study concludes that enhancing customer experience significantly increases satisfaction, which in turn encourages customers to recommend Srivijava Coffee to others. Therefore, it is recommended that management continues to strengthen high-impact aspects of experiential marketing, such as service quality, store atmosphere, and emotional interaction with customers.
Pengaruh Motivasi dan Lingkungan Kerja terhadap Produktivitas Karyawan di PT JS Corp Boyolali Septiana Putri Wulandari; Aditya Liliyan
IQRAR: Jurnal Akuntansi, Manajemen & Ekonomi Syariah Vol 2 No 1 (2026): 2026
Publisher : PT. Hassan Group Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/iqrar.v2i1.9465

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi kerja dan lingkungan kerja terhadap produktivitas karyawan di PT JS Corp Boyolali, baik secara parsial maupun simultan. Penelitian menggunakan pendekatan kuantitatif dengan populasi seluruh karyawan bagian produksi sebanyak 940 orang dan sampel 91 responden yang ditentukan melalui rumus Slovin dengan teknik proportionate stratified random sampling. Data dikumpulkan melalui kuesioner berskala Likert dan dianalisis menggunakan regresi linier berganda dengan bantuan IBM SPSS Statistics 25. Hasil penelitian menunjukkan bahwa motivasi kerja berpengaruh positif dan signifikan terhadap produktivitas karyawan (nilai signifikansi 0,041), lingkungan kerja berpengaruh positif dan signifikan terhadap produktivitas karyawan (nilai signifikansi 0,000), serta motivasi kerja dan lingkungan kerja secara simultan berpengaruh positif dan signifikan terhadap produktivitas karyawan (nilai signifikansi 0,000). Nilai koefisien determinasi sebesar 0,380 menunjukkan bahwa kedua variabel mampu menjelaskan produktivitas kerja sebesar 38%, sedangkan 62% sisanya dipengaruhi oleh faktor lain di luar penelitian. Lingkungan kerja menjadi variabel yang paling dominan memengaruhi produktivitas karyawan.
Entrepreneurial Leadership Challenges in a Project-Based Wellness Business: A Qualitative Case Study of Yogashala’s Organizational Development Fazira Rizqy Alfitri; Aditya Liliyan; Agata Safira Prahmayuda
International Journal of Entrepreneurship, Business, and Creative Economy Vol. 6 No. 2 (2026): July
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v6i2.4430

Abstract

This study examines the application of entrepreneurial leadership in the context of organizational development at the Yogashala wellness business. It is motivated by the phenomenon of young-generation leadership, which tends to be adaptive and innovative but often faces challenges in terms of planning and organizational coordination. A qualitative approach using a case study design was employed to gain an in-depth and contextual understanding of these leadership dynamics. Data were collected through interviews, direct observation, and document analysis involving the business owner of Yogashala. The research findings reveal that entrepreneurial leadership at Yogashala is reflected in the leaders’ ability to design innovative programs, identify market opportunities, and develop wellness concepts responsive to community needs. A flexible and collaborative leadership style has proven effective in fostering active team member participation. However, the tendency to prioritize innovation and speed of execution has not been balanced with systematic planning, leading to issues such as internal miscommunication, ineffective coordination, and operational obstacles. The study concludes that organizational sustainability requires balancing the flexibility of entrepreneurial leadership with the strengthening of transformational leadership to ensure a more structured and sustainable direction for business development.
IMPLEMENTASI PERFORMANCE MANAGEMENT BERBASIS OKR & KPI UNTUK MENINGKATKAN KINERJA UMKM RUAI COFFEE Fazira Rizqy Alfitri; Aditya Liliyan; Juni Kristanto; Kharista Aprilia Diva Kusworo
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 3 (2026): Vol. 7 No. 3 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i3.58725

Abstract

UMKM memiliki peran strategis dalam mendorong pertumbuhan ekonomi nasional, namun banyak pelaku usaha mikro masih menghadapi keterbatasan dalam mengelola kinerja usahanya secara sistematis dan terukur. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengimplementasikan sistem performance management berbasis Objectives and Key Results (OKR) dan Key Performance Indicators (KPI) pada UMKM Ruai Coffee guna meningkatkan efektivitas pengelolaan kinerja operasional dan manajerial. Metode yang digunakan mencakup empat tahapan terintegrasi, yaitu Business Diagnosis, Awareness & Insight Building, Simulation & Implementation Design, serta Reflection & Improvement, dengan pendekatan partisipatif yang menekankan keterlibatan aktif mitra. Hasil kegiatan menunjukkan peningkatan signifikan pada kapasitas manajerial mitra, ditandai dengan tersusunnya OKR yang mencakup sasaran strategis di bidang kepuasan pelanggan, efisiensi layanan, dan target penjualan, serta ditetapkannya KPI terukur sebagai instrumen evaluasi kinerja harian. Program ini juga menghasilkan instrumen monitoring berbasis spreadsheets yang dapat digunakan mitra secara mandiri dan berkelanjutan. Secara keseluruhan, kegiatan pengabdian ini berhasil mentransformasi pendekatan pengelolaan kinerja UMKM Ruai Coffee dari yang bersifat intuitif menuju sistem yang terstruktur, berbasis data, dan berorientasi pada peningkatan kinerja jangka panjang.
Co-Authors Agata Safira Prahmayuda Andhi Febisatria Andhi Febrisatria Ari Susanti Divandra Putri Etaprisastia Fahmi Rizka Luqmana Fazira Rizqy Alfitri Heny Setyowati Juni Kristanto Kharista Aprilia Diva Kusworo Mellia Silvy Irdianty Septiana Putri Wulandari Siska Ambarsari Umi Nurchomariyah