International Journal of Marketing and Human Resource Research
Vol. 7 No. 2 (2026): International Journal of Marketing & Human Resourches Research

The Role of Cognitive Potential in Predicting First-Semester GPA of KIP-Kuliah Scholarship Recipients

Prinska Damara Sastri (Univeritas Indonesia Membangun)
Recky Recky (Univeritas Indonesia Membangun)
Rifqi Farisan Akbar (Univeritas Indonesia Membangun)



Article Info

Publish Date
30 Apr 2026

Abstract

This study aims to investigate the influence of cognitive potential, measured via the Wonderlic Personnel Test (WPT), on the first-semester Grade Point Average (GPA) of KIP-Kuliah scholarship recipients (Class of 2025) at Universitas Indonesia Membangun (INABA). Using a saturated sampling technique, 94 participants were involved, predominantly female, aged 19, from the Communication Science program, with average IQ scores categorized as "Low Average" (80-90). Data were analyzed using simple linear regression, supported by classical assumption tests including normality, multicollinearity, and autocorrelation. The findings reveal a significant influence of cognitive potential on GPA (p < .05). Notably, the coefficient of determination (R² = .983) indicated that cognitive potential accounts for 98.3% of the variance in academic performance, with only 1.7% attributable to external factors. However, the regression coefficient (B = -2.185) indicated a significant negative direction, suggesting that higher cognitive scores within this specific group did not correspond to higher academic achievement during the first-semester transition. This phenomenon highlights a critical gap in academic adaptation, wherein students with "Low Average" cognitive profiles may struggle with the heightened analytical demands of higher education in the absence of adequate self-regulated learning strategies. These results underscore the need for institutional interventions, such as specialized academic mentoring, to support scholarship recipients in maintaining their academic eligibility.

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Journal Info

Abbrev

ijmhrr

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

International Journal of Marketing & Human Resource Research (IJMHRR) is a peer-reviewed and international marketing and human resource journal. The journal covers topics in the areas of human resource management, marketing, organizational behaviour, pricing, digital marketing, social marketing, ...