Background: AI technology is one of the innovations currently receiving the most attention in the media industry. The integration of AI into online journalism has emerged as a transformative force. Purpose: This study aims to analyze AI in digital journalism practices at the online media Liputan6.com. It also identifies the changes in news production since the advent of AI, as well as the opportunities and challenges associated with the AI use in the news production process at online media. Methods: The method used in this study is qualitative with a case study design. A case study is chosen because the object of this study is a single media organization, Liputan6.com. There are three key informants, selected through purposive sampling, who serve as the subjects of the study. Results: The findings of this study indicated that the Liputan6.com editorial team uses AI for three main functions: first, to assist in news content production; second, to monitor topics or issues currently discussed by the public and their distribution; third, to serve as technological infrastructure within an integrated workflow. The main transformation lies not in a change in journalistic principles but in changes to the workflow and efficiency of news production. Conclusion: The entire process of validation, verification, and editorial decision making remains entirely in the hands of journalists. It further underscores that AI’s role at Liputan6.com is that of a supporting tool or assistant, not a replacement for journalistic work. Implications: Theoretically, these findings strengthen the argument of the theory of technological determinism that the presence of AI technology transforms workflows in newsrooms. Practically, these research findings encourage media organizations to develop internal policies on AI, journalism education institutions to integrate AI literacy into their curriculum, and policymakers to formulate adaptive regulations.
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