Jurnal Fokus Manajemen
Vol 6 No 1 (2026): Februari

The Influence of Customer Trust and Customer Satisfaction on Customer Loyalty at PT. Bima Finance Lahat

Intan Putri Pratama (Universitas Serelo Lahat)
Kasinem Kasinem (Universitas Serelo Lahat)
M. Pahlan (Universitas Serelo Lahat)

Article Info

Publish Date
10 Feb 2026

Abstract

The purpose of this study is to determine the effect of customer trust on customer loyalty at PT. Bima Finance Lahat. To determine the effect of customer satisfaction on customer loyalty at PT. Bima Finance Lahat. To determine the joint effect of customer trust and customer satisfaction on customer loyalty at PT. Bima Finance Lahat. This study is quantitative, using statistical calculations using multiple linear regression, partial tests (t-test), simultaneous tests (f-test), and coefficients of determination. The analysis results show that customer trust has a significant effect on customer loyalty at PT. Bima Finance Lahat. Customer satisfaction has a significant effect on customer loyalty at PT. Bima Finance Lahat. Customer trust and customer satisfaction have a significant joint effect on customer loyalty at PT. Bima Finance Lahat.

Copyrights © 2026




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Fokus Manajemen
Website

Abbrev

fokusman

Publisher

Universitas Dehasen Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Management Focus Journal covers various research approaches, namely: quantitative, qualitative and mixed methods. Management Focus Journal (JFM) focuses on various themes, topics and aspects of management, strategic management and entrepreneurship, including (but not limited to) the following ...