Priviet Social Sciences Journal
Vol. 6 No. 1 (2026): January 2026

The role of strategic Management in Micro, Small, and Medium Enterprises (MSMEs): A literature study

Ni Nyoman Padang Cakra Binaraesa (STIE Pemuda Surabaya)
Ikayanti Ikayanti (STIE Pemuda Surabaya)
Nuryadi Nuryadi (STIE Pemuda Surabaya)



Article Info

Publish Date
30 Jan 2026

Abstract

Micro Small and Medium Enterprises (MSMEs) play a very important role in the economic development of a country, which also contributes significantly to global economic growth. Market competition is getting tighter and is becoming a problem for MSMEs; therefore, strategic management is needed as the main reference source to support the success of MSME businesses. This study aims to determine and examine the role of strategic management in MSMEs, especially in MSME business performance, MSME business development, the competitive ability of MSME businesses, and the sustainability and success of MSME businesses. This research presents a review of the literature through a literature study approach with qualitative descriptive analysis. This study reviewed 50 articles obtained and 33 selected scientific articles on the role of strategic management in MSMEs, which is linked to MSMEs performance, competitive ability, development, and the sustainability and success of MSME businesses, with a focus on the period 2008 to 2022. The results of this study show that the implementation of strategic management is very important in the MSME business sector. Strategic management can improve MSME business performance, increase the competitive ability of MSMEs, and make MSME businesses more developed and successful.

Copyrights © 2026






Journal Info

Abbrev

PSSJ

Publisher

Subject

Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

PSSJ: Priviet Social Sciences Journal is an open access, monthly peer-reviewed international journal published by PRIVIETLAB. It provides an avenue to academicians, researchers, managers and others to publish their research work that contributes to the knowledge and theory of Social Sciences. PSSJ ...