<![CDATA[Micro, Small, and Medium Enterprises (MSMEs) play a vital role in supporting local economic development; however, many still face challenges in establishing a strong brand identity and effectively utilizing digital marketing. One such enterprise is Warung Makan Sumringah, located in Ardiarsa Village, Kertanegara District, Purbalingga Regency, which relied primarily on word-of-mouth promotion and lacked a distinctive visual identity. This community service program aimed to rebrand the business, enhance the owner's digital marketing capabilities, expand market reach through social media, and improve the enterprise's competitiveness. The program was implemented through four stages: observation and problem identification, rebranding, digital marketing strategy implementation, and monitoring and evaluation. The results showed that the program successfully developed a new visual identity, including a professional logo, banner, and business stamp. In addition, an Instagram account was created as a digital promotional platform, followed by training and mentoring on social media-based marketing strategies for the business owner. Monitoring results indicated that all program outputs had been adopted and utilized by the partner, including the consistent use of the new visual identity and the active use of Instagram for promotional activities. The average number of customers increased from approximately 20 customers per day to 30–50 customers per day, while the newly established Instagram account gained 26 followers during the mentoring period. Overall, the program contributed to strengthening the partner's digital marketing capacity, enhancing brand identity, and improving the competitiveness of the culinary MSME]]>
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