Postgraduate Management Journal
Vol 2 No 1 (2022): Postgraduate Management Journal

THE EFFECT OF PRICE DISCOUNT, BONUS PACK, AND IN-STORE DISPLAY ON IMPULSE BUYING DECISIONS

Amirullah (Unknown)
Riswandhi (Unknown)
Febri Edward (Unknown)
M. Fadli Luran (Unknown)

Article Info

Publish Date
15 Feb 2022

Abstract

Marketing activities are able to provide organizational growth. The purpose of this study was to determine the effect of discounts, bonus packages, and in-store signals on emergency pricing decisions. Residents of this study are customers of the Hypermart Mega Mall Batam, which employs 3000 people. The sample had 97 respondents, who were randomly sampled. Data analysis using multiple dosage tests and concepts using SPSS version 23. The results of this study concluded that the discounted discount, bonus package, and in-app display was timely. and a major impact on emergency purchases.

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Journal Info
Postgraduate Management Journal
Website

Abbrev

PMJ

Publisher

Universitas Ibnu Sina

Subject

Economics, Econometrics & Finance

Description

Postgraduate Management Journal merupakan sebuah wadah untuk mempublikasikan jurnal berisikan artikel, gagasan, ide, konsep, teori maupun hasil penelitian dari berbagai bidang yang berkaitan dengan Ilmu Manajemen. Jurnal ini diberdayakan oleh Program Studi Magister Management Universitas Ibnu Sina ...