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All Journal Postgraduate Management Journal Manajemen Kreatif Jurnal
Febri Edward
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Direct Marketing Dan Product Quality Terhadap Minat Beli Pada Live Streaming Marketing Online Shop Mefri Yudi Wisra; Mulyadi Mulyadi; Indra Nara; Febri Edward
Manajemen Kreatif Jurnal Vol. 1 No. 4 (2023): November: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v1i4.2822

Abstract

The development of increasingly sophisticated technology has an impact on various fields. One of the impacts of technological developments is social media. Many business people are utilizing social media as an e-commerce business platform by presenting innovative features and programs to help them compete in the market. To attract attention and increase consumer satisfaction, most e-commerce providers use live streaming. This allows buying and selling activities in real-time and reduces consumer concerns about the quality of the products offered. The purpose of this study is to analyze the effect of direct marketing and product quality on the purchase intention of online store users in Batam City. The results of direct and partial marketing research on product quality affect the purchase intention of online store applications.
THE EFFECT OF PRICE DISCOUNT, BONUS PACK, AND IN-STORE DISPLAY ON IMPULSE BUYING DECISIONS Amirullah; Riswandhi; Febri Edward; M. Fadli Luran
Postgraduate Management Journal Vol 2 No 1 (2022): Postgraduate Management Journal
Publisher : LPPM Universitas Ibnu Sina

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Abstract

Marketing activities are able to provide organizational growth. The purpose of this study was to determine the effect of discounts, bonus packages, and in-store signals on emergency pricing decisions. Residents of this study are customers of the Hypermart Mega Mall Batam, which employs 3000 people. The sample had 97 respondents, who were randomly sampled. Data analysis using multiple dosage tests and concepts using SPSS version 23. The results of this study concluded that the discounted discount, bonus package, and in-app display was timely. and a major impact on emergency purchases.
Co-Authors Amirullah Indra Nara M. Fadli Luran Mefri Yudi Wisra Mulyadi Mulyadi Riswandhi