Asian Management and Business Review
Volume 6 Issue 2, 2026

Green entrepreneurial orientation on green radical innovation and environmental performance: The role of supply chain learning

Fikri, Muhammad Ali (Unknown)
Anggraini, Sinta Putri (Unknown)
Rahmatullah, Arwin Yafi (Unknown)



Article Info

Publish Date
28 Jul 2026

Abstract

This study investigates the influence of green entrepreneurial orientation on green radical innovation and environmental performance, with supply chain learning serving as a mediating variable. A quantitative research approach was employed using a structured questionnaire distributed to 265 employees across four 4-star hotels in Yogyakarta. Analysis was conducted using PLS-SEM. Results show green entrepreneurial orientation positively affects green radical innovation and supply chain learning but does not directly improve environmental performance. Supply chain learning is found to significantly enhance both green radical innovation and environmental performance and mediates the effect of green entrepreneurial orientation on both outcomes. The originality of this study lies in integrating dynamic capability theory and the knowledge-based view to explain the mechanisms through which green entrepreneurial orientation fosters learning and innovation in the hospitality supply chain. Findings contribute theoretically by clarifying the indirect pathways through which green entrepreneurial orientation generates environmental value. Practically, the study highlights that hotel managers should strengthen cross-supply chain learning processes, optimize environmental performance, and accelerate green innovation.

Copyrights © 2026






Journal Info

Abbrev

AMBR

Publisher

Subject

Decision Sciences, Operations Research & Management Social Sciences

Description

Asian Management and Business Review (AMBR) is a peer-review journal published twice a year (February and August) by Master of Management, Department of Management, Faculty of Business and Economics, Universitas Islam Indonesia. AMBR addresses the broad area of management applied and its practices ...