<![CDATA[This study aims to explore more broadly the concept of incentives as work motivation, with its interconnectedness with the social aspects underlying their formation. Understanding incentives as rewards as a means of increasing work enthusiasm, incentives also shape work culture in organizations. Just as organizational culture for service companies is the foundation for regulating consistent service behavior, the research was conducted in an electricity service organization focused on the city of Semarang. This study used a qualitative approach. Data collection was conducted through interviews, field observations, and documenting several important notes to strengthen the findings in the field. The results of this research indicate that incentives are not merely triggers for organizational members to work more actively to improve performance. They can also be a broader aspect of enhancing social networks, such as increasing cooperation among organizational members and improving communication between leaders and their members, or between members of the organization. Incentives as a cooperation enhancer are believed to enhance relationships within the organization. Meanwhile, communication through incentives is believed to convey emotions and specific intentions between organizational members.]]>
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