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All Journal Media Ekonomi dan Manajemen Literasi: Jurnal Pengabdian Masyarakat dan Inovasi
Nisa Novia Avien Christy
Universitas Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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Psychographic Profiling of Skincare Indonesian Consumers: A Multidimensional Segmentation Approach Suryaneta Suryaneta; Andhyka Tyaz Nugraha; Tri Noviantoro; Nisa Novia Avien Christy; M.Raihan Huzhaifi Muslim
Media Ekonomi dan Manajemen Vol 41, No 1 (2026): January 2026
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i1.6609

Abstract

This study assesses whether a multidimensional psychographic base that joins values, life visions, aesthetic styles, and media preferences can explain skincare consumer behavior in Indonesia and translate directly into brand decisions. A cross sectional online survey of two hundred seventy consumers employed seven-point scales for twelve value items, ten life vision items, nine aesthetic style items, and nine media preference items. The instrument showed satisfactory internal consistency with Cronbach’s alpha of 0.81 for values, 0.78 for life visions, 0.85 for aesthetic styles, and 0.78 for media preferences. Dimensionality was examined with principal components at the block level and audience segments were identified with Gaussian mixture models, with the number of classes selected by the Bayesian Information Criterion. The analysis yielded six interpretable segments. Values place holistic health, emotional balance, and environmental or ethical responsibility at the center of decision making. Aesthetic attraction is strongest for modern minimalism followed by classic and sporty codes, while luxury and futuristic codes are less salient. Media use concentrates on Instagram and TikTok with e-commerce and YouTube as important complements. These findings establish a direct bridge from latent motives to actionable levers by pairing claims and design languages with the media habitats in which persuasion occurs. Brand teams can emphasize health and calm narratives with credible testing, employ transparent and minimalist clinical visual systems, and activate creator led short video content with seamless handoff to e-commerce, while using longer instructional content for audiences that prefer YouTube and Facebook. Limitations include a youthful and digital first sample, self-report measures, and a cross sectional design. The study offers an empirically grounded baseline for psychographic profiling in skincare and a practical roadmap for audience in culture strategy that is both differentiated and repeatable.
Green Skill Training:Meningkatkan Ketrampilan Warga Mengelola Manajemen Bank Sampah Masine Slahanti; Nisa Novia Avien Christy; Enggar Dhian Pratamanti; Soegihartono Soegihartono
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 6 No 1 (2026)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/5jwyn648

Abstract

The problem of waste is one of the problems that has become a concern for various parties, it cannot be denied that every day there must be waste that must be disposed of, both from industry and from households in the form of solid or liquid waste plastic or in the form of other waste. Discussion of waste processing has been around for years, in line with the increasingly developing industry and increasingly dense housing. Population growth accompanied by the high flow of urbanization to cities as a result of modernization, has led to an increasing volume of waste that must be managed every day Purwodinatan sub-district is part of the sub-districts that participate in the management of waste banks, however, it is felt that waste banks still need to be given an understanding of improving management maximally within the management system. On this occasion, activities for the community focused on providing insight and knowledge of waste bank management with Green Skill Training management that regulates administration with the aim of administratively managing waste banks better. The activity was carried out by providing material in a seminar forum attended by waste bank managers from the RW001 management consisting of five RTs, each represented by three people: the Chairperson, Treasurer, and Secretary. This community service activity can increase insight and knowledge not only for waste bank managers but also encourage community participation in waste bank activities.
Business Plan Development Training for Students at SMK Mataram Semarang Masine Slahanti; Nisa Novia Avien Christy; Enggar Dhian Pratamanti; Soegihartono
Literasi Jurnal Pengabdian Masyarakat dan Inovasi Vol 6 No 2 (2026)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang Jl. Rangga Sentap, Dalong Sukaharja, Ketapang 78813. Telp. (0534) 3030686 Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/bgyp0g18

Abstract

This community service program aims to provide mentoring in business plan development for students at SMK Mataram Semarang to strengthen their future skills in the creative economy era. The program targets students from various skill areas with significant potential for development into creative businesses, such as culinary, fashion, hospitality, and services. Through this program, students are expected to not only understand the theoretical concept of entrepreneurship but also develop a realistic, measurable, and implementable business plan.The activities were carried out through several stages, namely: socialization and pre-test to map students' initial knowledge about entrepreneurship and business plans, training on entrepreneurship materials and introduction to business plan components in a simple and contextual manner, intensive mentoring in preparing business plans in groups, including business profiles, products and markets, marketing-operational strategies, and financial plans, and presentations (pitching) of students' business plans and evaluation of activity results.The expected outcomes of this program are: increased student entrepreneurial knowledge and attitudes, the development of business plans for several student business groups that are feasible to develop, the development of business plans that can be used by teachers on an ongoing basis, and the strengthening of an entrepreneurial culture within the SMK Mataram environment. Thus, this activity is expected to contribute to preparing vocational high school graduates with the vocational competencies and future skills necessary to compete and be independent in the creative economy era.
Co-Authors Andhyka Tyaz Nugraha Enggar Dhian Pratamanti M.Raihan Huzhaifi Muslim Masine Slahanti Soegihartono Soegihartono Soegihartono Suryaneta Tri Noviantoro