Jurnal Pengabdian UNDIKMA
Vol. 7 No. 3 (2026): August (IN PRESS)

From Harvesting Practices to Market Orientation: Empowering Coffee Farmers through Participatory On-Farm Cupping Tests

Wulan Pratiwi (Universitas Negeri Malang)
Melati Julia Rahma (Universitas Negeri Malang)
Jati Batoro (Universitas Brawijaya)
Daniarry Ismail Faronny (Universitas Brawijaya)
Megasari Noer Fatanti (Universitas Negeri Malang)
Asyifa Anggraeni (Universitas Negeri Malang)
Putri Salma Shafira (Universitas Negeri Malang)
Wanda Azizah (Universitas Negeri Malang)
Satria Bagaskara (Universitas Negeri Malang)



Article Info

Publish Date
01 Aug 2026

Abstract

This community service program aims to describe the implementation of on-farm coffee cupping across different harvesting methods and to analyze its effects on farmers' technical practices, quality awareness, and market orientation. The program was implemented using a Participatory Action Research (PAR) approach based on six stages adapted from Saliyo's framework and delivered through an Andragogy-Based Coffee School involving 18 coffee farmers (14 men and 4 women) in collaboration with a local coffee farmers' group in Wonosalam Village. Data were collected through participatory observation, on-farm cupping using the Specialty Coffee Association (SCA) sensory evaluation protocol, and focus group discussions. Quantitative descriptive analysis was employed to visualize cup profiles using radar charts, while qualitative thematic analysis was used to examine participants' experiences and behavioral changes. The results revealed a clear relationship between harvesting methods and coffee flavor profiles. Strip picking produced flat sensory characteristics with relatively low cup quality, whereas selective picking combined with mossto fermentation generated more complex flavor profiles characterized by fruity and wine-like attributes. The program increased farmers' awareness of coffee quality, encouraged the adoption of selective harvesting and post-harvest sorting practices, and expanded market opportunities from conventional local markets to specialty and export-oriented markets. These findings suggest that participatory, experience-based learning through on-farm cupping can promote quality-oriented production practices and enhance the competitiveness of smallholder coffee farmers.

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Journal Info

Abbrev

jpu

Publisher

Subject

Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

Description

The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services. JPU, particularly focuses on the main problems in the development of the sciences of community services areas as follows: Education ...