Journal of Economics, Entrepreneurship, Management Business and Accounting
Vol 4 No 4 (2026): Volume 4, Issue 4, July 2026

Developing a Digital Tourism Guidebook Model for Community-Based Sustainable Tourism: Insights from Social Studies of Tourism in Nonthaburi and Bangkok, Thailand

Irena Novarlia (Universitas Pendidikan Indonesia)
Dafa Dhiyaul Haq (Universitas Pendidikan Indonesia)
Syaharuddin Syaharuddin (Universitas Lambung Mangkurat)
Oman Sukirman (Universitas Pendidikan Indonesia)
Chasya Nadzira R (Universitas Pendidikan Indonesia)



Article Info

Publish Date
30 Jul 2026

Abstract

Digital technologies have enhanced tourism accessibility, information sharing, and visitor engagement. However, most digital tourism initiatives remain destination-oriented and rarely integrate community knowledge, diaspora activities, halal tourism, and collaborative governance. This study develops and validates a digital tourism guidebook model for community-based sustainable tourism based on the socio-cultural, educational, religious, and halal tourism activities of the Indonesian Muslim diaspora community in Nonthaburi and Bangkok, Thailand. Using a qualitative case study, data were collected through interviews with ten key informants, participant observation, document analysis, and expert and stakeholder validation. Thematic analysis identified six themes: socio-cultural documentation, halal tourism and Islamic heritage, fragmented digital information, community participation, digital literacy, and responsible intercultural engagement. These findings informed a participatory digital guidebook model integrating community-generated content, intercultural storytelling, responsible visitor guidelines, collaborative governance, and continuous updating. The model was considered relevant, feasible, and culturally appropriate. This study conceptualizes the digital guidebook as a participatory knowledge platform supporting community empowerment, cultural preservation, and sustainable tourism governance.

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Journal Info

Abbrev

JEEMBA

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Economics, Entreprenurship, Management Business and Accounting (JEEMBA) mencakup bidang ekonomi dan keuangan, manajemen bisnis dan akuntansi khususnya bidang akuntansi, manajemen, pasar modal, hukum bisnis, perpajakan, sistem informasi, serta bidang ekonomi dan keuangan lainnya. JEEMBA ...