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Strategi Pengembangan Potensi Agrowisata Leuweung Tiis Desa Trunamanggala Siti Meisya Maulida; ⁠Irena Novarlia; Oman Sukirman
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 12 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i12.4698

The development of agro-tourism is one of the sustainable developments in the agricultural industry that can increase various potentials in the agricultural industry and improve the economy through tourism activities. Developing agro-tourism, of course, requires the right strategy, in this study an analysis of the potential owned by Leuweung Tiis Agrotourism, Trunamanggala Village, by identifying internal environmental factors and external environmental factors, with to produce alternative strategies to develop the potential of Leuweung Tiis Agrotourism. The research uses qualitative methods by conducting observations and interviews with parties involved in the development of Leuweung Tiis Agrotourism. The data analysis method used is SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. The results of the analysis show that the current position of Leuweung Tiis Agrotourism is in quadrant II, which means that it has strong internal strength but is faced with various threats. An alternative priority strategy that can be applied is the S-T (Strengths-Threats) strategy by developing the current potential,building new attractions following the concept of agrotourism and the developing owned commodities, supported by adequate facilities and accessibility to provide comfort to tourists. In addition, taking advantage of support from the government to improve the quality of human resources of the surrounding community to encourage the strategy of developing the potential of Leuweung Tiis Agrotourism in the future.

Peran Fasilitas Pendukung Terhadap Kepuasan Wisatawan di Wisata Sapatapaan Kabupaten Sumedang Renaza Salsabila; Oman Sukirman; ⁠Irena Novarlia
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 12 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i12.4705

Destinations with the concept of ecotourism are natural attractions that still maintain their culture but are not outdated. Has an attraction that has the potential to bring in tourists, but is not yet well known enough to the outside community, one of which is the Sapatapaan tourist destination in Sumedang Regency. This study aims to analyze the role of tourism support facilities on tourist satisfaction in Sapatapaan tourist destinations. The research method used in this research is quantitative research method with descriptive and verification data analysis techniques. The data collection technique was carried out by distributing questionnaires to 100 respondents who were tourists who had visited Sapatapaan tourist destinations. The data that has been collected will be analyzed using the simple linear regression analysis method and using IBM SPSS Statistic 26 software. The results showed that supporting facilities have a significant positive impact on the level of tourist satisfaction.

Pengaruh Fasilitas Wisata dan Harga Terhadap Kepuasaan Pengunjung di Destinasi Wisata Tahura Kabupaten Bandung Ghifar Firdaus; Irena Novarlia; Oman Sukirman
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 12 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i12.4724

Tourism is a sector that plays an important role in increasing Indonesia's foreign exchange. Therefore, it is mandatory for the tourist destination sector to pay attention so that every visitor who has visited a tourist destination feels satisfied after visiting the tourist destination. The aim of this research is to determine the influence of tourist facilities and prices on visitor satisfaction at the Tahura destination, Bandung Regency. The design of this research is quantitative with the population being visitors from the Tahura tourist destination and data collection was obtained through distributing questionnaires using Google Form and distributed to visitors who visited the Tahura tourist destination, Bandung Regency using a purposive sampling technique, with predetermined characteristics. The sample of this research consisted of 100 respondents. The data analysis technique from this research uses the classic assumption test which consists of the normality test, multicollinearity test, heteroscedasticity test, and multiple linear regression. The data in this research was processed with the help of the IBM SPSS Statistics 25 for Windows application. The results of this research show that the variables of tourist facilities and prices have a significant effect on visitor satisfaction. In this research, the price variable has the greatest influence on the visitor satisfaction variable than other variables. It is hoped that this research will be useful for tourist destination managers so that they can maintain and improve tourist facilities. It is hoped that this research will be useful for the surrounding government so that they can pay attention to and improve the facilities and prices at the Tahura destination, Bandung Regency. It is hoped that this research will be useful for the Tourism Industry study program which will research Facilities. Tourism and Prices on Visitor Satisfaction, it is hoped that this research will be useful for researchers to develop tourist facilities in the Tahura destination, Bandung Regency.

Peran Electronic Word of Mouth terhadap Keputusan Berkunjung Wisatawan di Kawasan Jatigede Ida Rohida; Dally Nur Arif; Oman Sukirman
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5022

This study examines and analyzes the role of electronic word of mouth (e-WoM) on the decision to visit tourists to tourist destinations. In this digital era, communication to obtain information can be done online through electronic word of mouth. This communication is one of the important factors in influencing tourists' decisions to visit a destination. This study used a quantitative method with a survey approach and involved 100 respondents who had visited the Jatigede area. Data collected through distributing questionnaires online were analyzed using simple linear regression analysis to test the relationship between electronic word of mouth variables and visiting decisions. The analysis results show that electronic word of mouth is significant and its role is quite strong in influencing visiting decisions. Information in the form of reviews, and recommendations through social media platforms has proven to be able to increase tourist trust and attract tourists to visit tourist destinations. In addition, the credibility of the source, the number of positive reviews, and the completeness of the information can influence tourists' decisions to visit. The dimensions of electronic word of mouth play a role, namely the dimension of concern for other consumers, the dimension of helping companies, the intensity dimension, the content dimension, and the opinion valance dimension. Thus, stakeholders in the tourism industry need to pay attention to marketing strategies through online review management to increase the number of tourist visits to destinations.

Efektivitas Promosi Wisata Berbasis Website Menggunakan Analisis SWOT di Tanjung Duriat Salsabila Fatin Adilah; Oman Sukirman; Dally Nur Arif
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5023

The development of information technology, especially the internet, has significantly changed the way tourism is promoted. Websites as digital media play an important role in promotional strategies, especially for tourist destinations that want to expand their reach and increase tourist visits. This research aims to analyze Tanjung Duriat's tourism promotion strategy through the website with a SWOT analysis approach, to identify the destination’s strengths, weaknesses, opportunities, and threats faced by the destination. The research method used is a qualitative method with a descriptive approach. Data were obtained through interviews, direct observation of the website, and study of related literature. The results showed that the Tanjung Duriat website has great potential to promote the tourist destination. However, there are still some weaknesses such as the lack of content updates and website features. In addition, the website promotion strategy also faces challenges in significantly increasing visibility and number of visits. Based on the SWOT analysis, this study suggests improving the quality of website content and features, as well as optimizing the use of social media connected to the website to increase tourist attraction. The website-based Tanjung Duriat tourism promotion strategy using the W-O strategy, strategy was chosen because the Tanjung Duriat website does not yet have a person specifically to manage the website. In the W-O strategy, there is a strategy to add human resources specifically to manage the website, if there is someone who is devoted to managing the website, it will make it easier for Tanjung Duriat to optimize the website which is used as one of the tourism promotion media. With the right strategy, the Tanjung Duriat website is expected to be an effective promotional tool in increasing tourist visits to these destinations.

PEMANFAATAN DESIGN THINKING UNTUK PROMOSI EKOWISATA MELALUI TIKTOK DI BUDIDAYA LEBAH MADU PASUNDAN MARGAWINDU Rahmah, Tasya Laila; Saputra, Yudha Munajat; Sukirman, Oman
Kepariwisataan: Jurnal Ilmiah Vol 19, No 3 (2025): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v19i3.876

AbstractThis study aims to design ecotourism promotional content for Budidaya Lebah Madu Pasundan Margawindu in Sumedang using the TikTok platform. A qualitative descriptive approach was applied, utilizing the five stages of design thinking: empathize, define, ideate, prototype, and test. Data were collected through interviews with the destination owner and a TikTok content creator, as well as an online survey of 100 millennial and Gen Z TikTok users. The findings revealed that voice-over, cinematic, talking head, and photo slide were the most preferred content types. Four videos were created and uploaded to the destination’s official TikTok account, and analyzed using TikTok insights. The voice-over video gained the highest views, while talking head and photo slide formats generated the most interactions. This research highlights TikTok's potential as a strategic tool for promoting ecotourism in an engaging and accessible manner. The limitations of this study include the short data collection period and the regional scope of the sample. Future research is recommended to expand the sample size and monitoring period.Keywords: TikTok; Ecotourism; Promotional Content; Design ThinkingAbstrakPenelitian ini bertujuan untuk merancang konten promosi ekowisata menggunakan platform TikTok pada destinasi Budidaya Lebah Madu Pasundan Margawindu di Sumedang. Metode deskriptif kualitatif diterapkan dengan lima tahapan design thinking: empathize, define, ideate, prototype, dan test. Data diperoleh melalui wawancara dengan pemilik destinasi, kreator konten TikTok, dan survei daring terhadap 100 pengguna TikTok dari generasi milenial dan Z. Hasil menunjukkan bahwa jenis konten yang disukai adalah voice over, cinematic, talking head, dan photo slide. Empat video dirancang dan diunggah ke akun TikTok resmi destinasi, dianalisis menggunakan TikTok Insights. Video voice over memperoleh tayangan tertinggi, sementara talking head dan photo slide menghasilkan interaksi lebih tinggi. Penelitian ini menegaskan bahwa TikTok efektif sebagai media promosi ekowisata. Keterbatasan penelitian ini adalah durasi pengumpulan data yang terbatas dan sampel yang terbatas wilayah. Penelitian selanjutnya disarankan untuk memperluas sampel dan periode pemantauan.Kata Kunci : Tiktok; Ekowisata; Konten Promosi; Design Thinking

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