ANALISIS PENELITIAN PERILAKU KONSUMEN

Hisam Asngari (Institut Agama Islam Hasanuddin Pare)
Nadea Ananda Putri (Institut Agama Islam Hasanuddin Pare)
Ni’matus Zahro (Institut Agama Islam Hasanuddin Pare)

Jurnal Ilmiah Ekonomi Syariah
Vol. 2 No. 1 (2024): Volume 2 No. 1, Juli 2024

This research aims to find out about consumer behavior in marketing, and the need for approaches to consumer behavior. Consumer behavior is the process that a business person goes through in finding a customer. Because the presence of a customer in a business can affect the growth and development of a business. Therefore, conducting a consumer behavior research analysis is very important in a company.