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All Journal Jurnal Ilmiah Ekonomi Syariah
Nadea Ananda Putri
Institut Agama Islam Hasanuddin Pare

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ANALISIS PENELITIAN PERILAKU KONSUMEN Hisam Asngari; Nadea Ananda Putri; Ni’matus Zahro
Jurnal Ilmiah Ekonomi Syariah Vol. 2 No. 1 (2024): Volume 2 No. 1, Juli 2024
Publisher : LPPM INSTITUT AGAMA ISLAM HASANUDDIN PARE

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Abstract

This research aims to find out about consumer behavior in marketing, and the need for approaches to consumer behavior. Consumer behavior is the process that a business person goes through in finding a customer. Because the presence of a customer in a business can affect the growth and development of a business. Therefore, conducting a consumer behavior research analysis is very important in a company.
Co-Authors Hisam Asngari Ni’matus Zahro