Didaktik : Jurnal Ilmiah PGSD STKIP Subang
Vol. 12 No. 03 (2026): Volume 12 No. 3, September 2026 Released

POLITENESS STRATEGIES IN TIKTOK COMMENTS: A SOCIOPRAGMATIC STUDY

Agnes Ernawati Agnes (Universitas Al-Qolam Malang)
joko wibowo (Universitas Al-Qolam Malang)



Article Info

Publish Date
02 Aug 2026

Abstract

This research examines the use of politeness strategies in the comment sections of English-learning videos on TikTok from a sociopragmatic perspective. The objectives are to identify the politeness strategies employed by users and to explain how these strategies are realized in English-learning interactions. A descriptive qualitative method with a sociopragmatic approach was adopted. The dataset comprised 124 comments obtained through purposive sampling from five English-learning TikTok videos created by different content creators. The analysis was conducted using Brown and Levinson's theory of politeness strategies. The results indicate that all four politeness strategies were present in the data: Negative Politeness (39.52%), Positive Politeness (33.87%), Off Record (20.97%), and Bald on Record (5.65%). Negative Politeness emerged as the dominant strategy, suggesting that viewers generally conveyed questions, requests, and learning needs in a respectful manner. Furthermore, the findings highlight that the use of politeness strategies contributes to constructive communication, promotes active learner engagement, and strengthens interaction between viewers and content creators. From a sociopragmatic standpoint, the realization of these strategies is closely associated with the educational setting, speakers' communicative intentions, and the social relationships established within English-learning interactions on TikTok.

Copyrights © 2026






Journal Info

Abbrev

didaktik

Publisher

Subject

Education

Description

Didaktik : Jurnal Ilmiah PGSD STKIP Subang adalah salah satu jurnal yang dterbitkan oleh STKIP Subang, jurnal ini mempunyai bidang cakupan yaitu Penelitian Pendidikan. Terbit pada bulan Juni dan Desember setiap tahunnya. Didaktik : Jurnal Ilmiah PGSD STKIP Subang melalui proses review oleh dua ...