<![CDATA[Understanding the preferences of student officers (cadets) in selecting maritime education and training institutions is crucial for institutional sustainability and revenue generation. This quantitative study employs conjoint analysis to examine the factors influencing institutional choice among 284 student officers from various maritime education institutions under Indonesia's Ministry of Transportation. The research identifies thirteen key attributes that significantly influence selection decisions. Results indicate that the most influential factors, in descending order of importance, are: (1) Teaching Personnel (11.43%), (2) Campus Location (9.283%), (3) Education Costs (9.277%), (4) Certificate Issuance Duration (9.086%), (5) Learning Methods (9.066%), (6) Physical Campus Condition (9.045%), (7) Campus Accreditation (8.507%), (8) Staff Friendliness (7.822%), (9) Website Accessibility (6.176%), (10) Customer Complaint Responsiveness (6.116%), (11) Campus Reputation (4.996%), (12) Laboratory Facilities (4.881%), and (13) Alumni Networks (4.315%). The utility analysis reveals that all product-related attributes significantly influence student preferences, while only certificate issuance duration among service variables demonstrates significant impact on institutional choice. ]]>
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