Kartika: Jurnal Studi Keislaman
Vol. 6 No. 3 (2026): Kartika: Jurnal Studi Keislaman (August)

Determinan Loyalitas Nasabah pada Perbankan Syariah: Analisis Peran Switching behavior

Lailatul Maslakhah (Universitas Yudharta Pasuruan)
Muhammad Nizar (Universitas Yudartha Pasuruan)
Abdillah Mundir (Universitas Yudartha Pasuruan)



Article Info

Publish Date
05 Aug 2026

Abstract

This study analyzes the influence of service quality, sharia compliance, and digital banking on customer loyalty, with switching behavior as a mediating variable among customers of Bank Syariah Indonesia (BSI) KCP Pandaan. Using an explanatory quantitative approach, primary data were collected from 100 respondents through purposive sampling and analyzed using SmartPLS-based SEM. The results show that sharia compliance has a negative and significant effect on switching behavior, meaning stronger implementation of sharia principles reduces customers' tendency to switch banks. However, service quality and digital banking show no significant effect on switching behavior. Switching behavior is also found unable to mediate the relationships between the independent variables and customer loyalty. These findings confirm that loyalty in Islamic banking is driven more by commitment to sharia principles than by functional service or digital technology. The study is limited to one branch office with a small sample, so further testing across broader areas is needed. Practically, Islamic banks should strengthen sharia compliance as their main strategy to retain customers. This research offers a fresh perspective on switching behavior by positioning sharia compliance as the primary determinant of customer loyalty amid increasingly intense banking competition

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Journal Info

Abbrev

kartika

Publisher

Subject

Religion Economics, Econometrics & Finance Education

Description

KARTIKA: Jurnal Studi Keislaman covers a variety of subjects, ranging from Islamic history, law, sufism, theology, politics, philosophy, the Qur’an and hadith, to modern and contemporary developments including such issues as democracy, gender, and human rights as well as social and cultural ...