PENGEMBANGAN STRATEGI MANAJEMEN UKM HOMESTAY DI KECAMATAN NUSALAUT, MALUKU TENGAH

Abdulharis Tamalene (Jurusan Administrasi Niaga, Politeknik Negeri Ambon)
Kalsum Lussy (Jurusan Administrasi Niaga, Politeknik Negeri Ambon)
Marsya S.I. Matitaputty (Jurusan Administrasi Niaga, Politeknik Negeri Ambon)

Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)

Introduction: This study aims to analyse the weaknesses of management strategies and identify local tourism potential for the development of homestay SMEs in Nusalaut District, Central Maluku. Method: This research uses a qualitative approach, focusing on four villages with homestay accommodations. Results: The results show that the growth of the homestay business in Nusalaut is hindered by minimal promotion, a lack of local service competencies, and, most critically, the absence of formal Standard Operating Procedures (SOPs) and the yet-to-be-established Tourism Awareness Group (Pokdarwis). The proposed management strategy emphasises service standardisation through local wisdom-based SOPs, enhancing human resource capacity through training, and the formation of Pokdarwis as coordinators for integrated tourism promotion. Implementing this strategy is important to encourage sustainable community-based tourism (CBT) in Nusalaut. Keywords: Community-Based Tourism, Homestay SMEs, Management Strategy, Pokdarwis, Nusalaut.