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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Abdulharis Tamalene
Jurusan Administrasi Niaga, Politeknik Negeri Ambon
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGEMBANGAN STRATEGI MANAJEMEN UKM HOMESTAY DI KECAMATAN NUSALAUT, MALUKU TENGAH Abdulharis Tamalene; Kalsum Lussy; Marsya S.I. Matitaputty
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3875

Abstract

Introduction: This study aims to analyse the weaknesses of management strategies and identify local tourism potential for the development of homestay SMEs in Nusalaut District, Central Maluku. Method: This research uses a qualitative approach, focusing on four villages with homestay accommodations. Results: The results show that the growth of the homestay business in Nusalaut is hindered by minimal promotion, a lack of local service competencies, and, most critically, the absence of formal Standard Operating Procedures (SOPs) and the yet-to-be-established Tourism Awareness Group (Pokdarwis). The proposed management strategy emphasises service standardisation through local wisdom-based SOPs, enhancing human resource capacity through training, and the formation of Pokdarwis as coordinators for integrated tourism promotion. Implementing this strategy is important to encourage sustainable community-based tourism (CBT) in Nusalaut. Keywords: Community-Based Tourism, Homestay SMEs, Management Strategy, Pokdarwis, Nusalaut.
Co-Authors Kalsum Lussy Marsya S.I. Matitaputty