Journal of Digital Business and Global Economy
Vol. 2 No. 4 (2026): Journal of Digital Business and Global Economy

Google's Sustainable Business Strategy: Synthesis of the 5Ps Framework, Creating Shared Value, ESG, and SDGs

Fonny Arisandy Jacob (Universitas Negeri Jakarta)
Mohamad Rizan (Universitas Negeri Jakarta)
Muhammad Awaluddin (Universitas Telkom)



Article Info

Publish Date
05 Aug 2026

Abstract

This paper aims to describe Google's sustainable business strategy as a single, document-based case study. This study uses a descriptive qualitative approach with a documentary case study method, analyzing the Google Environmental Report 2026 as the main source of cases, complemented by supporting academic literature. Five analytical lenses are used in an integrated manner to describe the strategy, namely Henry Mintzberg's 5Ps of Strategy, Deliberate Strategy and Emergent Strategy, Porter and Kramer's Creating Shared Value, and ESG and SDGs frameworks. The results show that Google's sustainability strategy includes large-scale clean energy procurement, supply chain transformation, circular product innovation, and structured sustainability governance. In terms of emissions, Google reported a 3% decrease in Scope 2 emissions, while Scope 1 and Scope 3 emissions increased by 20% and 25%, respectively, in the same reporting period. This research contributes to providing an integrated picture of how the five frameworks can be used together to describe the sustainability strategy of a global technology company.

Copyrights © 2026






Journal Info

Abbrev

jodigbi

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Digital Business and Global Economy (JODIGBI) is an International Journal, published since 2025. Registered with code of E-ISSN 3090-8760. JODIGBI open-access, and peer-reviewed journal dedicated to publishing high-quality research in the fields of economics and business. This journal ...