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INDONESIA
Journal of Digital Business and Global Economy
Published by Asosiasi Transformasi Digital dan Bisnis Indonesia
ISSN : -     EISSN : 30908760     DOI : https://doi.org/10.64243/JODIGBI.01.2
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Digital Business and Global Economy (JODIGBI) is an International Journal, published since 2025. Registered with code of E-ISSN 3090-8760. JODIGBI open-access, and peer-reviewed journal dedicated to publishing high-quality research in the fields of economics and business. This journal serves as a platform for scholars, researchers, and professionals to share their latest findings, theoretical advancements, and practical insights that contribute to the development of global economic and business landscapes. Focus and Scope Journal of Digital Business and Global Economy (JODIGBI) covers all topics related to economics and business. JODIGBI is published six times a year, namely February, April, June, August, October and December, which is published by Asosiasi Transformasi Digital dan Bisnis Indonesia
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 21 Documents
 1   2   3 
The Influence of Content Personalization and Social Interaction on Customer Satisfaction Through Purch Muhammad Farhan Ariq Pramanda; Anjas Apriana; Dr. Osly Usman, M.Bus Syst
Journal of Digital Business and Global Economy Vol. 1 No. 1 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/jodigbi.v1i1.1

Abstract

Research on the influence of Content Personalization and Social Interaction on purchasing decisions and customer satisfaction at the Feih Alharam Brand in the context of the digital era and globalization. This brand is unique with its exclusive perfume products and other product offerings from Saudi Arabia. Prioritize social interaction through social media, understand customer preferences, and strive to maintain competitive advantage. This research model will be analyzed using the Partial Least Square (PLS) method and assisted by SmartPLS 3.0 software. PLS is an alternative method of Structural Equation Modeling (SEM). The research results show that Personalized Content has a positive effect on purchasing decisions for Feih Alharam products. Social interaction also has a positive influence on purchasing decisions and consumer satisfaction. Purchasing decisions have a positive effect on consumer satisfaction. However, Content Personalization has a negative effect on consumer satisfaction. Social interaction has a positive effect on consumer satisfaction through purchasing decisions for Feih Alharam products. The practical implication of this research is to provide input to Feih Alharam to increase personalization of content and interactions to strengthen purchasing decisions and consumer satisfaction. Suggestions for institutions are to improve more characteristic content personalization indicators. For future researchers, it is recommended to continue research in different business fields and expand references and preparation during research.
The Influence of Brand Ambassadors and Brand Image on Purchase Intention Which Impacts Purchase Decisions on the Shopee Application Muhammad Fahrel Novelyan; Febrianus David D Kerans; Dr. Osly Usman, M.Bus Syst
Journal of Digital Business and Global Economy Vol. 1 No. 1 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/jodigbi.v1i1.2

Abstract

This study attempts to investigate the impact of brand ambassadors and brand image on purchase intention that greatly affect purchase decisions. With the aid of SmartPLS 3.0 software, the study takes a quantitative approach and applies the Structural Equation Modeling (SEM) method. In order to examine the connections between the variables, the research formulates and evaluates seven hypotheses. With a focus on the impact of brand ambassadors and brand image on purchase intention, this study attempts to investigate the elements and variables that greatly affect purchase decisions. The study's findings indicate important findings. First, Brand Ambassadors are found to have a positive and significant influence on Purchase Intention (original sample value of 0.511, P-Value = 0.000). Secondly, it is found that Brand Image has a significant impact on Purchase Intention (original sample value of 0.334, P-Value of 0.003). Additionally, it is shown that Purchase Decision is positively and significantly influenced by Brand Ambassador (P-Value of 0.010, original sample value of 0.276). In the context of digital marketing, this research advances our understanding of the relationships among brand ambassador, brand image, purchase intention, and purchase decision. For businesses using the Shopee app as a sales platform, the results offer insightful information that helps them maximize marketing tactics and brand ambassador use to improve sales results in the ever-changing market.
The Influence of Ambassador Brand, Buy Interest, and Testimonies On Purchase Decisions Mega Noviana; Dr. Osly Usman, M.Bus Syst; Marsofiyati
Journal of Digital Business and Global Economy Vol. 1 No. 1 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/jodigbi.v1i1.3

Abstract

This research was conducted to find out and analyze how the variables of brand ambassador, job interest, and testimonials influence purchasing decisions for undergraduate Student. This study uses quantitative methods with descriptive analysis and takes measurements through an ordinal scale. The data collection technique used in this study was through a questionnaire or questionnaire which was measured using a Likert scale from a value of one to five. The data analysis technique used is using the SmartPLS (Partial Least Squares) Statistics version 3.3.9 software by performing various tests or calculations, namely Statistical Descriptive Analysis, Outer Model, Inner Model, and Hypothesis Testing. Based on the test results obtained the results that: (1) there is a positive influence between brand ambassadors on testimonials; (2) there is a positive influence between brand ambassadors on purchasing decisions; (3) there is a positive influence between buying interest on testimonials; (4) there is a positive influence between buying interest on purchasing decisions; (5) there is a positive influence between testimonials on purchasing decisions; (6) there is a positive influence between brand ambassadors and testimonials on purchasing decisions; and (7) there is a positive influence between buying interest and testimonials on purchasing decisions. 
The Effect of Learning Motivation, Learning Discipline, and Learning Style on Academic Performance of Students Faculty of Economics, Jakarta State University Putri Nur Lathipah Sastra Praja; Dr. Osly Usman, M.Bus Syst
Journal of Digital Business and Global Economy Vol. 1 No. 1 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/jodigbi.v1i1.4

Abstract

This study aims to determine whether learning motivation, learning discipline, and learning style have an effect on the academic performance of students at the Faculty of Economics, Jakarta State University. This study employs a quantitative descriptive method with 109 students from the Faculty of Economics at the Jakarta State University. The data were analyzed using the Smart PLS 3.3.7 application and the Structural Equation Modelling (SEM) technique. Based on the study's findings, the following can be concluded: 1) Learning Motivation has a positive and statistically significant effect on Learning Style, as indicated by the t statistic of 4,533 > 1,983. The t statistic of 0.678 1.94 indicates that Learning Motivation does not have a positive and statistically significant effect on Academic Performance. 3) Based on the t statistic, Learning Discipline has a positive and significant effect on Learning Style. The t statistic of 2,607 > 1,980 indicates that Learning Discipline has a positive and statistically significant impact on Academic Performance. 5) Based on the t statistic 1.714 1.983, Learning Style has no positive and significant effect on Academic Performance. 6) Based on t-statistics, learning motivation and Learning Style have no positive and significant effect on Academic Performance. 7) Based on the t statistic 1.714 > 1.983, Learning Discipline and Learning Style have no positive and significant effect on Academic Performance. 
Analysis of Service, Trust, Security Impact on Satisfaction and Behavior in Shopee Ahmad Jidan Abrar; Alfin Nurfadhilah Ramli; Dr. Osly Usman, M.Bus Syst
Journal of Digital Business and Global Economy Vol. 1 No. 1 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/jodigbi.v1i1.5

Abstract

The purpose of this study is to look into how security, trust, and service quality affect customer behavior on the Shopee e-commerce platform. E-commerce has grown significantly in the last several years, making the market more competitive. In this regard, it is critical for online retailers such as Shopee to comprehend the elements that influence consumer happiness and purchase behavior. Shopee users are surveyed in order to gather data for this study. This study uses statistical methods, such as regression analysis, to examine the connections between consumer behavior and elements like security, trust, and service quality. It is anticipated that the results would give Shopee and other e-commerce companies insightful information to enhance their offerings. This research intends to assist businesses develop more effective tactics to improve customer satisfaction, create trust, and promote online shopping security by analyzing the primary determinants of consumer behavior and satisfaction on Shopee's platform. Additionally, the study's findings can be a useful guide for upcoming e-commerce and digital marketing studies. This study advances our knowledge of the variables influencing customer behavior in light of the ongoing development of digital commerce. E-commerce sites like Shopee can use these data to sustain their growth and competitiveness in a business environment that is becoming more and more dynamic.
The Effect Of Food Inflation, Per Capita Income and Consumer Spending On ASEAN Food Security Ayuningtyas; Nurjanah, Siti; Sariwulan, Rd. Tuty
Journal of Digital Business and Global Economy Vol. 1 No. 2 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.2.01

Abstract

This study aims to analyze the influence of food inflation, per capita income, and consumer spending on food security in four ASEAN countries, namely Indonesia, Malaysia, Singapore, and Thailand, during the period 2013 to 2022. Using a quantitative approach with panel regression analysis, this study processed secondary data from various official sources, such as FAO, World Bank, and the Economist Intelligence Unit. The results of the study showed that independent variables, namely food inflation, per capita income and consumer spending, were able to explain the dependent variable, namely food security by 74%, while the remaining 25.3% was explained by other variables outside the model. This research provides important implications for policymakers in ASEAN countries in formulating strategies that can stabilize food prices, improve economic welfare, and optimize food distribution and accessibility to achieve more sustainable food security in the region.
Factors That Influence Eco-Friendly Product Purchasing Decisions: A Theoretical Approach Ayuningtyas; Siti Nurjanah; Rd. Tuty Sariwulan; Suparno
Journal of Digital Business and Global Economy Vol. 1 No. 2 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.2.02

Abstract

This study aims to analyze the factors that influence the purchase decision of environmentally friendly products through a comprehensive theoretical approach. Using the PRISMA 2020-based Systematic Literature Review (SLR) method, this study examines ten major relevant journals in the 2020–2024 period. The results show that individual factors such as environmental knowledge and awareness, as well as attitudes, play an important role in shaping purchase intentions and behaviors. On the other hand, social norms and green marketing also influence behavior through the mediation of environmental attitudes. Contextual factors such as the credibility of eco-labels and ease of access to products are moderators in the relationship between intentions and actual behaviors. This study concludes that the integration of individual, social, and contextual factors is essential to understand the complexity of eco-friendly product purchasing decisions. The implications of the research include strategic recommendations for companies and policymakers to encourage the adoption of sustainable consumption.
The Effect Of Industry 4.0 Educational Literacy On Product Innovation Through Mediation Of Entrepreneur Mindset In MSMEs Bekasi City Rany Cahyani; Dr. Suparno, S.Pd, M.Pd; Dr. Karuniana Dianta A. S, S.IP., M.E.
Journal of Digital Business and Global Economy Vol. 1 No. 2 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.2.04

Abstract

The Effect of Industry 4.0 Educational Literacy on Product Innovation Through Mediation of Entrepreneur Mindset in Umkm Bekasi City. Thesis. This study seeks to assess the impact of data literacy, human literacy, technological literacy on product innovation, through the mediation of the entrepreneur mindset of Bekasi City MSMEs. This study uses primary data through the Non-probability Purposive sampling method in the creative MSME sector in Bekasi City with a total sample of 319 MSMEs, through an independent survey with an online questionnaire. This research was conducted using quantitative descriptive methods, with the Structural Equation Model Partical Least Square (PLS-SEM) technique with the Smart-PLS application used to analyse the data. The results showed a positive and significant effect of data literacy, human literacy, technological literacy on product innovation through the mediation of entrepreneurial mindset. Data literacy variables play an important role in encouraging product innovation. MSMEs that are able to collect, analyse and utilise data well can identify market trends, consumer preferences and new opportunities more accurately, Human literacy, which includes the ability to think creatively, communicate and collaborate, is proven to have a positive impact on the quality of innovation. Technological literacy in the mastery of technology, such as the use of digital platforms for marketing, production automation, and data analysis, significantly improves the ability of MSMEs to produce innovative products. Entrepreneur mindset helps MSME actors to think creatively, be opportunity-orientated, and focus on innovative solutions.
The Influence Of Entrepreneurship Education, Entrepreneurial Mindset and Peer Groups On Entrepreneurial Readiness Of SMK Students Through Mediation Of Entrepreneurial Self-Efficacy Siti Neno Muawiyah; Prof. Dr. Dedi Purwana, E.S., M.Bus; Dr. Agus Wibowo, S.Pd.i, S.Pd., M.Pd
Journal of Digital Business and Global Economy Vol. 1 No. 2 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.2.03

Abstract

This study aims to analyse the effect of entrepreneurship education, entrepreneurial mindset, and peer group on entrepreneurial readiness of vocational students with mediation of entrepreneurial self-efficacy. Primary data in this study were obtained through non-probability sampling technique with purposive sampling method, where respondents were selected based on certain criteria. The research sample consisted of 280 students of class XII of state vocational schools in Bekasi Regency who had received entrepreneurship education. Data collection was conducted through an independent survey using an online questionnaire. The research method used is descriptive quantitative with Structural Equation Modelling-Partial Least Square (SEM) approach. The results showed that entrepreneurship education, entrepreneurial mindset, and peer group have a positive and significant effect on entrepreneurial readiness of vocational students. In addition, entrepreneurial self-efficacy was shown to act as a mediating variable in the relationship between the independent variables and entrepreneurial readiness. The findings emphasise the importance of entrepreneurship education as well as psychological and social factors in enhancing vocational students' entrepreneurial readiness.
The Effect Of Entrepreneurship Incubation, Financial Literacy, and Digital Literacy On MSME Development In Banten Province With Creativity Media Helmi Amba Dewi; Dianta Karuniana A.Sebayang; Rd.Tuty Sariwulan
Journal of Digital Business and Global Economy Vol. 1 No. 2 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.2.05

Abstract

This study aims to analyse the effect of entrepreneurial incubation, financial literacy, and digital literacy on the development of MSMEs in Banten province with creativity mediation. Primary data in this study were obtained through non-probability sampling techniques with purposive sampling method, where respondents were selected based on certain criteria. The research sample consisted of 142 MSMEs that had received entrepreneurship incubation from Banten province. Data collection was conducted through an independent survey using an online questionnaire. The research method used was descriptive quantitative with a Structural Equation Modelling-Partial Least Square (PLS-SEM) approach. The results showed that entrepreneurial incubation, financial literacy, and digital literacy had a positive and significant effect on MSME development in Banten province. In addition, creativity is proven to play a role as a mediating variable in the relationship between independent variables and MSME development. The findings confirm the importance of entrepreneurial incubation, financial literacy and digital literacy in improving MSME development.

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