<![CDATA[Instagram has become an important medium for disseminating academic and non-academic information to university students; therefore, information quality is essential in shaping students’ perceptions of campus digital information platforms. This study aims to examine students’ perceptions of the quality of information disseminated through the Instagram account @skkgantounp based on four dimensions: accuracy, relevance, timeliness, and completeness. A descriptive quantitative approach was employed, involving 77 students selected through total sampling. Data were collected using a questionnaire and analyzed using descriptive statistics. The findings indicate that the overall quality of information disseminated through @skkgantounp was perceived as good, with a mean score of 3.09. Among the four dimensions, relevance obtained the highest score (3.21), followed by completeness (3.10), timeliness (3.07), and accuracy (2.97). These results suggest that the Instagram account effectively functions as a campus information medium that supports students’ information needs, particularly by providing relevant information. However, the relatively lower score for accuracy indicates the need to strengthen information verification before dissemination. This study concludes that @skkgantounp contributes to campus digital information services by facilitating student access to academic and non-academic information. The findings provide practical implications for improving the accuracy, timeliness, and completeness of information management on campus social media platforms.]]>
Copyrights © 2026
