Media Mahardhika
Vol. 24 No. 3 (2026): May 2026

INTENSITAS PEMBELIAN ITEM VIRTUAL PEMAIN MOBILE LEGENDS DI KARAWANG: TINJAUAN SISTEM PEMBAYARAN DIGITAL DAN LITERASI KEUANGAN

Jimi (Universitas Buana Perjuangan Karawang)
Suroso (Universitas Buana Perjuangan Karawang)
Dwi Epty Hidayati (Universitas Buana Perjuangan Karawang)



Article Info

Publish Date
31 May 2026

Abstract

Minithesis of article. No more than 250 words. Contains of aim of research, method, result and discussion. No references and endnote or bodynote The purpose of this study is to assess how frequently Mobile Legends gamers in Karawang Regency purchase virtual items in relation to digital payment methods and financial literacy. This study uses an associative causal strategy in a quantitative manner. Purposive sampling and the chochran formula were used to establish the sample size, which came out to 196 respondents. An online questionnaire with a Likert scale from 1 to 5 was used to collect the data, and multiple linear regression analysis was carried out with the aid of SPSS software. The results show that the frequency of virtual item purchases is positively and significantly impacted by both digital payment systems and financial literacy. Concurrently, both factors also shown a substantial relationship, with a coefficient of determination (R Square) of 57%, suggesting that players' comprehension of financial management and the simplicity of making digital transactions have an impact on the frequency of purchases.

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Journal Info

Abbrev

mahardika

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

MEDIA MAHARDHIKA is a peer-reviewed journal published by Department of Accounting, Faculty of Economics and Business, STIE MAHARDHIKA Surabaya Indonesia three times a year (Januari, May and September). MEDIA MAHARDHIKA aims to publish articles in the field of accounting and finance that provide ...