Ekuitas: Jurnal Pendidikan Ekonomi
Vol. 13 No. 1 (2025)

Faktor-Faktor Yang Mempengaruhi Penggunaan E-Wallet Sebagai Alat Pembayaran E-Commerce Pada Generasi Z di Singaraja

Rachel Hotmaria Pasaribu (Universitas Pendidikan Ganesha)
M. Rudi Irwansyah (Universitas Pendidikan Ganesha)



Article Info

Publish Date
12 Aug 2025

Abstract

This research aims to examine the influence of perceived ease of use and perceived usefulness on the use of e-wallets as a payment tool for e-commerce among Generation Z in Singaraja, both partially and simultaneously. This type of research is descriptive quantitative. The population in this study consists of all Generation Z individuals residing in Singaraja. The sampling technique used in this study is purposive sampling, with sample selection based on certain criteria, namely, Generation Z in Singaraja who are already employed and use e-wallets as a payment tool for e-commerce, with a total sample size of 120 people. Data collection methods utilize questionnaires and are analyzed using multiple linear regression analysis. Hypothesis testing employs the t-test and F-test, processed with the aid of SPSS version 25. The research results show that (1) the perception of ease has a positive and significant effect on the use of e-wallets, (2) the perception of benefits has a positive and significant effect on the use of e-wallets, and (3) the perceptions of ease of use and benefits have a positive and significant effect on the use of e-wallets.

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Journal Info

Abbrev

EKU

Publisher

Subject

Economics, Econometrics & Finance Education Social Sciences

Description

Ekuitas: Jurnal Pendidikan Ekonomi offers original articles on economics education. The journal is aimed at publishing and disseminating the results of researches and studies on economics education conducted by researchers, teachers, and practitioners of economic education. ...