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All Journal Ekuitas: Jurnal Pendidikan Ekonomi
Rachel Hotmaria Pasaribu
Universitas Pendidikan Ganesha
Economics, Econometrics & Finance Education Social Sciences

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Faktor-Faktor Yang Mempengaruhi Penggunaan E-Wallet Sebagai Alat Pembayaran E-Commerce Pada Generasi Z di Singaraja Rachel Hotmaria Pasaribu; M. Rudi Irwansyah
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 1 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i1.99445

Abstract

This research aims to examine the influence of perceived ease of use and perceived usefulness on the use of e-wallets as a payment tool for e-commerce among Generation Z in Singaraja, both partially and simultaneously. This type of research is descriptive quantitative. The population in this study consists of all Generation Z individuals residing in Singaraja. The sampling technique used in this study is purposive sampling, with sample selection based on certain criteria, namely, Generation Z in Singaraja who are already employed and use e-wallets as a payment tool for e-commerce, with a total sample size of 120 people. Data collection methods utilize questionnaires and are analyzed using multiple linear regression analysis. Hypothesis testing employs the t-test and F-test, processed with the aid of SPSS version 25. The research results show that (1) the perception of ease has a positive and significant effect on the use of e-wallets, (2) the perception of benefits has a positive and significant effect on the use of e-wallets, and (3) the perceptions of ease of use and benefits have a positive and significant effect on the use of e-wallets.
Co-Authors M. Rudi Irwansyah